Figure 1. Ad-Equivalent Value of Republican Candidates’ Coverage

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Presentation transcript:

Figure 1. Ad-Equivalent Value of Republican Candidates’ Coverage Source: Media Tenor. Based on amount of positive and neutral news coverage in eight news outlets—CBS, Fox, Los Angeles Times, NBC, New York Times, USA Today, Wall Street Journal, and Washington Post—for the period January 1-December 31, 2015.

Figure 2. Trump’s Favorable Coverage Source: Media Tenor, January 1-December 31, 2015

Figure 3. Trump’s Coverage by Subject Source: Media Tenor, January 1-December 31, 2015.

Figure 4. Coverage of Top GOP Candidates Source: Media Tenor, June 16-December 31, 2015. Percentages based on ad-equivalent dollar exposure of each candidate for eight news outlets.

Figure 5. Tone of Sanders’ Coverage 2015 Source: Media Tenor, January 1-December 31, 2015

Figure 6. Tone of Clinton’s Coverage 2015 Source: Media Tenor, January 1-December 31, 2015

Figure 7. Volume and Tone of Top Candidates’ Issue Coverage Source: Media Tenor, January 1-December 31, 2015. Tone figures based on positive and negative statements only. Neutral statements are excluded.