Getting the message across! ACCOMPANYING VIP VISITORS TO CERN 19 OCTOBER 2004 Getting the message across! “A High-Stakes Conversation” Sudeshna Datta-Cockerill CERN-HR-PMD
ACCOMPANYING VIP VISITORS TO CERN and ……… Getting the message across! Science Lecture A-Z Points of Interest Questions? Follow up Relaxed yet worthwhile! “Painless” Communication tips RAPPORT Prepare in advance! Sudeshna Datta-Cockerill Management & Communication Training
“ High-Stakes Conversation” ACCOMPANYING VIP VISITORS TO CERN and ……… Getting the message across! “ High-Stakes Conversation” A golden opportunity …. Inform the world about our work …. Gain greater interest & understanding for our projects …. Encourage Governments to give continued support … not to be missed! Sudeshna Datta-Cockerill Management & Communication Training
ACCOMPANYING VIP VISITORS TO CERN and ……… Getting the message across! Format 4 - mat Why? What? Where How? Else? Sudeshna Datta-Cockerill Management & Communication Training
ACCOMPANYING VIP VISITORS TO CERN and ……… Getting the message across! Why? Member State Interest CERN Image What is at stake! What? DG’s key messages Interest of VIP Lasting impression! Where else? HEP community Underlying human values - Template! How? Incite their curiosity Hold their interest Maintain rapport! Sudeshna Datta-Cockerill Management & Communication Training Prepare in advance!
ACCOMPANYING VIP VISITORS TO CERN and ……… Getting the message across! why? Member State Interest CERN Image Knowledge & Spin-offs Education Return of investment Prestige Cutting edge of science & technology World leader Shared results between nations Sudeshna Datta-Cockerill Management & Communication Training What is at stake?
ACCOMPANYING VIP VISITORS TO CERN and ……… Getting the message across! what? Country interests DG’s key messages Personal interests of VIP Fundamental Research Technology Transfer Training Programmes International Collaboration Statistics? Contributions? Key roles held by compatriots? Quirky detail? Hypothesis! ……… Guess? Scientist? Politician? Royalty? Sudeshna Datta-Cockerill Management & Communication Training Make a lasting impression!
ACCOMPANYING VIP VISITORS TO CERN and ……… Getting the message across! Introduce yourself Incite their curiosity Hold their interest Choose relevant examples Call for action Give it that extra touch! how? Maintain rapport! Sudeshna Datta-Cockerill Management & Communication Training
ACCOMPANYING VIP VISITORS TO CERN and ……… Getting the message across! Theoretical Physicist? “..work on ideas for experiments & the interpretation of their results..” Experimental Physicist? “.. design and test detectors and other equipment for experiments and analyse the data produced ..” Accelerator Physicist? “.. provide particle beams and run the most advanced accelerator technology in the world ..” how? Introduce yourself examples Sudeshna Datta-Cockerill Management & Communication Training Maintain rapport!
ACCOMPANYING VIP VISITORS TO CERN and ……… Getting the message across! Speak of your own experience Show your enthusiasm Ask them what they want to know Connect to their interest Draw on their knowledge / experience Hook their attention through questions how? Incite their curiosity Sudeshna Datta-Cockerill Management & Communication Training Maintain rapport!
ACCOMPANYING VIP VISITORS TO CERN and ……… Getting the message across! Keep to the essentials Use concrete ‘sensory’ language Bring in analogies Adapt scientific content to their needs Pause and ……. Listen!!! how? Hold their interest! Sudeshna Datta-Cockerill Management & Communication Training Maintain rapport!
ACCOMPANYING VIP VISITORS TO CERN and ……… Getting the message across! What is the purpose? Why is it important? How does it relate to them? how? Choose relevant examples! Sudeshna Datta-Cockerill Management & Communication Training Maintain rapport!
ACCOMPANYING VIP VISITORS TO CERN and ……… Getting the message across! how? What do you want them to… … do? … think? … decide? Call for action! Sudeshna Datta-Cockerill Management & Communication Training Maintain rapport!
ACCOMPANYING VIP VISITORS TO CERN and ……… Getting the message across! how? Make it personal! What is the most… unique, wonderful aspect of CERN life …that you want them to share? Give it that extra touch! Sudeshna Datta-Cockerill Management & Communication Training Maintain rapport!
ACCOMPANYING VIP VISITORS TO CERN and ……… Getting the message across! where else? HEP Community interests Keep the field alive! How will the day’s experience … …be useful to them? …be satisfying to you? …bring long lasting effects? Underlying Human Values Human collaboration Front edge knowledge Beyond national frontiers Information Coaching Template! Sudeshna Datta-Cockerill Management & Communication Training
ACCOMPANYING VIP VISITORS TO CERN and ……… Getting the message across! “High- stakes conversation” Why? Unique, wonderful endeavour that is CERN, its underlying values What? Fundamental research at cutting edge - Technology transfer Training programmes - International collaboration How? Maintain rapport–Make a lasting impression–Make it personal Where else? CERN today and …….. the “CERN” of tomorrow! Sudeshna Datta-Cockerill Management & Communication Training