This presentation uses a free template provided by FPPT.com 5 SUPER POWERFUL CONTENT MARKETING TIPS FOR BUSINESSES WITHOUT BUDGET Content marketing is what everybody is talking about these days, but in the world crammed up with noise, simply having a blog and scribbling random words does not make any sense anymore unless you’re only interested in writing for junkyard.

This presentation uses a free template provided by FPPT.com 1. KNOW YOUR TARGET  My friend: “I’m trying to write blog posts for this new business that I’ve started but having so much trouble. I just don’t know what to write about.”  Me: “What’s your target audience?”  My friend: “Ah, not sure what exactly you mean. I think target audience could be anyone who’s looking to buy chocolate?”  Me: “Well yeah, but who specifically? Location, age group, interests, profession etc?”  My friend: “Ah do you even need to know that? I’ve got no Idea”.  Last week, I was talking to this friend who recently started the business of homemade chocolates.

This presentation uses a free template provided by FPPT.com 2. PRODUCE REMARKABLE CONTENT IDEAS  If you know who your target customer is, finding content ideas becomes easy enough to tackle. Its however critical to wrack your nerves. You need ideas that serves your purpose and not just any, general, crappy, copy-pasted ideas to somehow fill the book.  Consider doing the following for coming up with amazing ideas  that’ll surely work:  step in the shoe of your buyer persona and think the problems and solutions from that place. It’ll give you a fresh perspective that’ll resonate with your audience.  Look around the sources of inspiration and you can come up with really interesting and unique ideas. (think back to your childhood, look at trends among your peers as well as in the industry, look to many different traditions and so on).  Look at your competitors and find out the posts that are getting shares, likes and attention. One way you can do this is by using the sites like

This presentation uses a free template provided by FPPT.com 3. WRITE AWESOME AND USEFUL CONTENT  This may not sound like a news, but everything that you know about your business, customer and idea shall all be a super wastage if the content that you’re producing isn’t awesome and useful. You may get fortunate enough to have your blog post ranking somewhere on Google’s 59th page, but even that is going to be disastrous as those who accidently end up reading are going to mock about it.  Take time, write and come up with a great piece of content. There’s no other alternative, unfortunately.  If you can’t come up with a great piece yourself, there are people and companies who can help you in doing so. While most of the quality content providers are very expensive and those who are cheap are ridiculously low- quality, producing and marketing Low quality content can be risky and can have seriously adverse consequences.

This presentation uses a free template provided by FPPT.com 4. MARKET ON SOCIAL MEDIA, BUT THE SMART WAY  Here are some of the important elements you must consider while making a social media strategy that works:  Limit the time you spend on social media–according to a latest.  Merely having quality content is no good if you don’t have a smart marketing plan. Without a smart content marketing strategy, filling your site with high quality content is almost like singing beautiful songs in the deaf ears.  Some 63 percent of marketers use social media for 6 hours or more per week, about 40 percent Use it for 11 hours or more per week; and almost 20 percent spend more than 20 hours a week on social media marketing.  This means that you’re spending the time equivalent to 1-3 work days per week on social media, and its huge. As a Small business owner, you wear many hats, handling so many things by yourself that bigger businesses hire people for.. Each minute that you spend on social media has to be well spent or you’re ultimately going to hurt your own business by not doing that you’re actually meant to do. You of course need to market on social media, but a right strategy can save so much of your time which you can better utilize in developing your business, making better plans, writing content and so on.

This presentation uses a free template provided by FPPT.com 5. MARKETING ON LIST  I can’t stress enough how important it is for your business to have an list. Its in fact the most direct and influencial way to connect with your audience  on personal level and getting them to read, like, share and comment your content.  Also, it has a direct impact on your conversion rate.  This is how it works: 1.Write a blog post. 2.Create a piece of content that dives in further depth on the post’s topic. 3.Offer readers of your blog post the option to receive the upgraded content in exchange for their .

This presentation uses a free template provided by FPPT.com