Client: Ann Taylor Objectives: To increase traffic to their website, and increase brand awareness. Tactics: Sweepstakes and Online IWG Mechanics: To.

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Presentation transcript:

Client: Ann Taylor Objectives: To increase traffic to their website, and increase brand awareness. Tactics: Sweepstakes and Online IWG Mechanics: To enter, consumers visited www.anntaylor.com/giveaway, and signed up for entry into the Ann Taylor European Giveaway Sweepstakes. After completing the online entry form, the consumer could play an online Match & Win game for a chance to win an Instant Win Prize. Prizes: 1 Grand Prize: a 6-day/5-night trip for two to either Paris, France or Florence, Italy (winner’s choice) $2,000 cash, as well as a $2,000 Ann Taylor Gift Card. 20 Instant Win Prizes: A $100 Ann Taylor Gift Card.