lorenzo.cantoni@usi.ch ¦ @lorenzocantoni E-learning between academic and lifelong learning Bern, October 27th, 2017 prof. Lorenzo Cantoni USI – Università della Svizzera italiana (Lugano, Switzerland) – eLab: eLearning lab UNESCO chair in ICT to develop and promote sustainable tourism in World Heritage Sites lorenzo.cantoni@usi.ch ¦ @lorenzocantoni

eLearning… … as a context & as a strategy It extends well beyond University formal / certified training Informal, lifelong, CSR Making academic / research knowldge available In an Open, Accessible, and actionable way Addressing specific society and industry needs based on own competence / teaching / research Framing the cases Society needs: Sustainable Tourism for development ¦ Cultural tourism Industry needs: digitization of the field Own activities: Master in International Tourism ¦ webatelier.net eTourism R&D lab ¦ UNESCO Chair ¦ IFITT – International Federation for IT in Travel and Tourism eLab, eLearning lab

Some cases MOOC «eTourism: Communication Perspectives» 50% full-time workers other Universities integrating and accrediting it Four languages WHACY – World Heritage Awareness Campaingn for the Youth Extending before Bachelor Gamification & Apps SADEC: Southern African Development Community #Faces4Heritage Awareness raising campaigns on Social Media within global #Unite4Heritage Students’ involvement Switzerland Travel Academy Partnership with MySwitzerland 10 platforms MOOC: «Tourism Management at UNESCO World Heritage Sites» In collaboration with Paris 1 Panthéon-Sorbonne Network of 10 different universities

lorenzo.cantoni@usi.ch ¦ @lorenzocantoni E-learning between academic and lifelong learning Bern, October 27th, 2017 prof. Lorenzo Cantoni USI – Università della Svizzera italiana (Lugano, Switzerland) – eLab: eLearning lab UNESCO chair in ICT to develop and promote sustainable tourism in World Heritage Sites lorenzo.cantoni@usi.ch ¦ @lorenzocantoni