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Presentation transcript:

World Wildlife Fund Advertisements: A Visual Analysis Elizabeth Erhartic

Climate Oceans Wildlife

Alignment Idealism Happy Reality Heavier Sadder Threatened

Proximity

Shapes

Colors

Works Cited Information Images Bang, Molly. Picture This: How Pictures Work. San Francisco: Chronicle Books, 2000. Print. Kress, Gunther and Theo Van Leeuwen. "The Meaning of Composition." Reading Images: The Grammar of Visual Design. 2nd ed. New York: Routledge, 2006. 175-214. Print. Williams, Robin. The Non- Designers Design Book: Design and Typographic Principles for the Visual Novice. 4th ed. San Francisco: Peachpit Press, 2015. Print. Wikipedia contributors. "World Wide Fund for Nature." Wikipedia, The Free Encyclopedia. Wikipedia, The Free Encyclopedia, 2 May. 2016. Web. 2 May. 2016. World Wildlife Fund. Web. 26 Apr 2016.