INTERNATIONAL SYMPOSIUM

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Presentation transcript:

INTERNATIONAL SYMPOSIUM 2016 GLOBAL MANAGEMENT WEEK

GROUP MEMBERS RAMANJANEYULU. M CHITTISESHU.J JAIPAL RATHOD MAHIMARANI.S SAMBASIVA RAO.K SURESH.S

MANAGERIAL CHALLANGE To evaluate the real and planet-Market strategies, discussing what elements of its strategy are responsible for their successes or failure in the market

WHAT IS E-BUSINESS? What is E-Business E-business Firm that targets customers by collecting and analyzing business information, conducting customer transactions, and maintaining online relationships with customers.

The Strategic Role of E-Business What can it do? Enhance customer focus, responsiveness, and relationships Reduces transaction costs Integration into supply chain Focus on core business Access global markets

E-business: service recovery Service recovery can be defined as “the actions taken by an organization in response to a service failure.(Zeithmaml et al. 2010). Service failure in online retailing service can be classified as service delivery, web site layout, online customer service, payment process, security of online transactions. (Kuo and Wu, 2012; Holloway and Beatty, 2003).

Current Trend of E-Business in India

Application of Service recovery

Changing Paradigm of E-Business in India In today’s competitive economy, good service is nice but, it will not keep customers from looking at your competition. You need consistent service quality. The growing middle class is an important factor contributing to the growth of retail in India. By 2030, it is estimated that 91 million households will be ‘middle class’, up from 21 million today. Also by 2030, 570 million people are expected to live in cities, nearly twice the population of the United States today. Thus, with tremendous potential and huge population, India is set for high growth in consumer expenditure. With India's large ‘young’ population and high domestic consumption, the macro trends for the sector look favourable.

Comment Most of the people are preferring to shop online. This indicates the growth of the industry Sellers need to improve recovery quality as their main focus is sales and revenue targets.

Thank You Prof. Ricardo Britto PhD in Business Management IBS-Americas Dean Prof. Ricardo Britto PhD in Business Management IBS-Americas