Creating Your Own Social Buzz Danielle Brigida The Coming of Age Story of a Link February 11, 2009 Conference Call: 866-740-1260 Access Code: 6339392

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Creating Your Own Social Buzz Danielle Brigida The Coming of Age Story of a Link February 11, 2009

Social Media for NWF

Strategic Sharing It’s all about giving your message the best shot of being heard On sites like facebook, digg, twitter social bookmarking and news sites

Cross-Pollinate Don’t be afraid to creatively promote your online work,

What do you need? Content that is: Interesting and helpful Information you want to share Something that might engage the reader Flesh out engagement possibility

Optimize the Content From Press Release To Blog Post Kept the Core Message but Optimized the Content

Submit to Social News Sites What You’ll Need: Direct Link to Your Story Interesting and Accurate Title - Make it real, no marketese Good description - Leave some intrigue if you can Photo - Sites will pull this in automatically Friends or supporters - To help start the votes The submission screen caps are still detracting from the bullet points for me. Maybe keep the three logos, delete the submissions?

Submit to Social News Sites For Example… Link: http://blogs.nwf.org/arctic_promise/2008/12/bush-administration-eviscerates-endangered-species-act.html Story Title: Bush Eviscerates Endangered Species Act Description: The Bush administration today issued a final rule eliminating the Endangered Species Act requirement that federal agencies consult with independent scientists. Maybe add a “For Example” or other thing that denotes the example. Can be carried throughout. Categories/Tags: Environment, science, endangered species, animals, wildlife, politics

Why Digg? Traffic Numbers Traffic Quality Engaged Community Established Group ---- Established Profile Why did I submit it to digg You have 24 hours to get enough votes. Do I have the twentyfour hours – Is it worth it? – Explain stars ---

Submitting to Digg Story Title: Bush Eviscerates Endangered Species Act Link Description: The Bush administration today issued a final rule eliminating the Endangered Species Act requirement that federal agencies consult with independent scientists. Why did I submit it to digg You have 24 hours to get enough votes. Do I have the 24 hours – Is it worth it?

Why Mixx? Traffic Numbers Traffic Quality Engaged Community Established Group Established Profile

Submitting to Mixx Story Title: Bush Eviscerates Endangered Species Act Link Description: The Bush administration today issued a final rule eliminating the Endangered Species Act requirement that federal agencies consult with independent scientists.

Why Reddit? Traffic Numbers Traffic Quality Engaged Community Established Group --- Established Profile

Submitting to Reddit Story Title: Bush Eviscerates Endangered Species Act Link Description: The Bush administration today issued a final rule eliminating the Endangered Species Act requirement that federal agencies consult with independent scientists.

Keep Submitting Social News: Niche vs. Broad Smaller or more specific communities can bring visitors that stay longer on your site.

Find and Use Shortcuts Always look for new ways to make submitting content easier and quicker!

Image by Micah Johnson From www.chiefingredient.com Tips and Tricks Image by Micah Johnson From www.chiefingredient.com

Submit to Social Bookmarking Sites What You’ll Need: What you’ll need: Interesting and Accurate Title - Make it real, no marketese Good description - Leave some intrigue if you can Relevant Tags Friends - To save or thumb up the link

Submitting to StumbleUpon Accurate Title Good Description Relevant Tags

The Importance of Tags

Share the Link Love Email IM/Skype Thru the Site Microblogs Groups

Share With Microblogs Twitter Followers Identi.ca Followers Your Message Twitter Followers Identi.ca Followers Your Message Plurk Followers Your Message What is microblogging? Your Message Facebook Friends

Shorten Your Link

Streamline Your Updates Your Message Twitter Followers Identi.ca Followers Plurk Followers Facebook Friends

Use Your Profiles Organizational Personal

NWF Case Study

NWF Case Study

Search Twitter http://search.twitter.com @NWF’s Response *Power of the Retweet *Who is helping you? *Follow new people Add bullets about following people, starting convos, seeing where the influentials are.

Search Twitter http://search.twitter.com @starfocus’s Response

Tracking Your Return

Remember the Social Side Be Polite Don’t Interrupt Help Others Ask Questions Ask for Help

Digg Hit the Homepage Check traffic Follow people who dugg it Fan people who commented positively

Mixx Hit the Homepage Friend people who comment Join Groups that pick up the story Support these friends and groups if you want future support

Reddit Hit the Homepage

Within 24 Hours…

Bear in Mind There is No Failing…

Learn from Everything I used Microblogs to Share my Digg I streamlined my work so I saved Time I may not have “made” it viral, but I gave it all the right opportunities Experiment with your content

And when it does well… It’s Shocking

1. Don’t be afraid to start slow. Take Aways 1. Don’t be afraid to start slow.

Take Aways 2. Streamline and look for ways to save time.

Take Aways 3. Be a good friend, and you’ll have good friends.

To Create Your Own Buzz… You must participate Practice! Learn from mistakes Keyword on social media

National Wildlife Federation Questions? Danielle Brigida National Wildlife Federation www.twitter.com/starfocus danielle.brigida@gmail.com brigidad@nwf.org Judy N, Flickr

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Storytelling & Social Media: 5-Part Series Social Media ROI 2/18/2009 11am Pacific

Creating Your Own Social Buzz We would like to thank the Packard and Surdna Foundations for their generous support of this webinar series.