Chapter 14 Visual Rhetoric

The Power of Visual Arguments How much time do you spend on screens everyday? Poll results: 2016 Coca Cola Super Bowl Ad SPCA Commercials

Using Visuals in Your Own Arguments Creates pathos, ethos, and logos A Picture is Worth A Thousand Words Make sure you discuss the image, not simply throw it in the presentation/essay for the fun of it.

Visuals Creating Pathos Crowded hallways Crowded lunchrooms Dirty Bathrooms Images can help prove your claim

Visuals Creating Pathos Color Make sure it is legible, both font & color, from across the room Psychology of color Symbolism of color

Visuals Creating Ethos Activity: What is your moral code? What ethics do you abide by?

Visuals Creating Ethos Activity: view your social media accounts What would your friends say your pictures say about you? What would your parents & grandparents say about you based on your pics? What would a stranger say about you based on your pics? What would a prospective employer say about you based on your pics? Note: Keep in mind that social media can help you, but it can also hurt you too.

Visuals Creating Ethos Reflect: Does your social media accounts & pics reflect your ethics?

Visuals Creating Ethos Medium: pick a visual that works best with your topic & for your audience Animoto Animated comic Powerpoint Website Prezi Resume Nearpod Illustrations Tri-fold brochure Book Essay Poster Film

Visuals Creating Ethos Designs Official stationary Actual signature Dressing up for a presentation

Visuals Creating Ethos Designs Font Serif: little flourishes at the ends of the strokes that make the fonts seem handcrafted and artful Bookman Old Style, Times New Roman, & Georgia Sans Serif: cleaner, modern fonts without the flourishes; cooler, simpler, and, some argue, more readable on the computer screen. Helvetica, Verdana, Comic Sans MS

Visuals Creating Ethos Designs Font Other Bold Face & Too Large= shouting Tiny Type= evasive (like fine print)

Visuals Creating Logos Organize information visually

Visuals Creating Logos Printed texts or presentation slide Works best when its elements are easy to read, simply organized, and surrounded by restful white space. What’s the logic in this?

Visuals Creating Logos Electronic texts Thrive on Visual clutter Packing a grab bag of data into a limited space What’s the logic in this?

Visuals Creating Logos Type of Visual Description Example Pie Chart Comparing parts of the whole Graph Comparing items over time or according to other variables Diagrams or drawings Attract attention to detail Maps Illustrate location and special relationships Timelines Represents the passage of time graphically. Visuals Creating Logos

Remember to Check for Copyrighted Material Public domain- you’re free to use them without requesting permission or paying a royalty. Examples: clipart & government documents. Other visual texts may require permission, especially if you intend to publish your work or use the item commercially. Anything YOU place on a website is considered “published”