Economics of Social Media

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Presentation transcript:

Economics of Social Media

Social Media

20,000 People Watch a Puddle

Facebook User Growth 93.8 Million People

Top 25 Populous Countries Equal to being the 15th largest country on earth 219 of 233 Presidents and Prime Ministers speak to few people during a national address than Kate Perry does with a Tweet

Endorsements

How do they make money?

$35 Billion Industry

$35 Billion Industry, Why? John Doe $35 Billion Industry, Why? Profile information Your age Gender Things you’ve liked Where you check-in Virtually everything you share Have you ever looked at a product on a site like amazon, and had that product follow you around the net?

Cookies When you visit sites like amazon they store small files call cookies that allow you to be identified when you visit the site again or visit other sites in their ad network

Cookies Ad Network Load Ad Here Spaces where ads will go are added to sites and that block is connected to ad networks, just like you connected your site to youtube when your embedded video When a website is loaded the cookie information is provided to the ad network to identify you The ad network goes through the various ad options based on how well they match your profile info and highest bidder And then loads the best match in the block on the site.

What do you think of Social Media?