Client: HSBC Objective: Increase small business accounts.

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Presentation transcript:

Client: HSBC Objective: Increase small business accounts. Tactic: Qualified Entry Sweepstakes Mechanics: A direct mailing was sent to small business owners, CEO’s and CFO’s in NY, CT and NJ, inviting them to arrange an appointment with HSBC to access their business needs. Direct Mail recipients earned an entry by completing a meeting with an HSBC Relationship Manager. Prizes: One Grand Prize: A trip for 2 to London, England and VIP tickets to the HSBC World MatchPlay Championship which included access to the hospitality tent and meet-and-greets with championship players. DJA Handled: Administration and prize fulfillment.