TV Ads Encourage Consumers to Investigate Vehicles Online More Than Any Other Medium 1 in 2 likely buyers have visited an auto manufacturer website after.

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TV Ads Encourage Consumers to Investigate Vehicles Online More Than Any Other Medium 1 in 2 likely buyers have visited an auto manufacturer website after seeing a TV ad Less than 30% visited an auto website as the result of an online search ad Source: VAB Automotive Likely Buyers Study, November 2016; Base: Adults 18+ who intend on purchasing/leasing a vehicle in next 6 months; Q. Which of the following types of vehicle advertisements have prompted you to look for more information on a vehicle manufacturer website? (e.g. www.lexus.com, etc) Select any or all that apply