“How to Get More Exposure, Higher Page Rank and Traffic For Your Site” Link Building “How to Get More Exposure, Higher Page Rank and Traffic For Your Site”

What is Link Building? Process of creating incoming links to your website A strategy that will help you increase Search engine ranking Website authority Get more traffic

Why is Link Building Important? Helps your website get indexed quickly Creates exposure, visibility and credibility of your site With high quality inbound links, your site will be seen as a valuable resource  Higher PR Quality traffic from relevant sites which will increase sales

Link Building Tactics RSS Feeds Reciprocal Links Exchange Social Bookmarks Website Directories Blog & Forum Commenting

What is RSS about? RSS (Really Simple Syndication) A notification system that alerts subscribers of changes made to their favorite web site, blog, video, ezine author, etc Text based linked headline with a short summary of the content Feed is delivered to the user rather than user going out to look for information

Why Use RSS Feeds? Create a loyal fan base of readers and have constant ongoing traffic Very user-friendly because it’s arranged in a highly organized manner Great one way back links for higher PR and more traffic Helps get new websites indexed very quickly

02. Submit to RSS Aggregators How RSS Works 01. Grab RSS/XML Feed 02. Submit to RSS Aggregators

RSS Aggregator Sites Large feed sites directories are constantly spidered by Google Brand new sites can get indexed very quickly Submit only once  Automatically updated Instant backlinks to new content

Top RSS Aggregator Sites FeedAge.com Feedest.com FeedBurner.com

What Content to Use RSS Feeds Bookmarks Podcast Press Releases Videos Articles Squidoo Lenses Blogs

Reciprocal Links Exchange Simple context: - “You link my site, I link your site” Form of link exchange between you and other site owners, webmasters, companies and individuals Find a site that has related content to your niche Content should be similar but different enough so you are not competing with each other

Reciprocal Links Exchange (Con’t) Find out how much traffic the site is getting using Quantcast.com or Alexa.com Should link exchange with a site that has similar amount of traffic to your site Think and negotiate Win-Win Be specific and honest Create affinity and give reasons for them to partner with you

Reciprocal Links Exchange Placement Goldmine Common Placement Method Blog (Banner and Text link Exchange) 3 Other Placement Goldmine Autoresponder (Follow Up E-mails) Thank You Page (Confirmation Page) Download Page (Unannounced Bonuses)

Reciprocal Links Exchange Placement Goldmine (Con’t) Autoresponder People within a list have already given you permission to market to them More open to recommendations and referrals A list of buyers is even more effective. These are the people that would buy related products again and again

Reciprocal Links Exchange Placement Goldmine (Con’t) Thank You Page Place where users just entered into the sales funnel Just gave permission to market to them

Reciprocal Links Exchange Placement Goldmine (Con’t) Download Page Page where customers download their purchased products Extremely valuable because buyers are most likely to purchase related products in the future

Social Bookmarks Over 80 million users in at least one or more social networking sites High quality backlinks from authority sites Facebook, Twitter, Digg, JumpTags, Technorati, Squidoo and more Extremely high PR value that will boost search engine rankings Community based website will and help drive more targeted traffic and create viral effect

Top 10 Social Bookmark Sites Twitter.com Digg.com StumbleUpon.com Reddit.com Technorati.com Delicious.com Furl.com Mixx.com Propeller.com Newsvine.com

Social Bookmark Automation OnlyWire http://www.OnlyWire.com Bookmarking Demon http://www.BookmarkingDemon.com/

Website Directories Submission Great one way back link Effective way to build your web site popularity Submit your URL to related websites

Top 10 Website Directories Dmoz.org - PR 9 Lii.org - PR 8 HotFrog.com - PR 7 SoMuch.com - PR 6 Skoobe.biz - PR 6 NetInsert.com - PR 6 Jayde.com - PR 6 Info-Listings.com - PR 6 Gimpsy.com - PR 6 GeniusFind.com - PR 6

Website Directories Automation Brad Callen’s Directory Submitter http://directorysubmitter.imwishlist.com

Blog & Forum Commenting Blogs and forums are powerful web 2.0 platforms Community based which allows people to freely express themselves and provide feedbacks Users enjoy sharing common interests and experiences with like-minded people

Blog & Forum Commenting (Con’t) Visit an active blog or forum and pick a hot topic to make a comment on The key to this tactic is to provide value Under your signature, create anchor text link and leave your website url with a call-to-action Use the signature section for personal branding as well

Link Building Conclusion Helps increase Page Rank of website and get indexed on Google quickly Link Popularity increases exposure, visibility and credibility for yourself and your website Might be time consuming at the beginning but will reap the rewards of higher quality website, more traffic and more profits!