Repatriation charity communications pack The New 12-sided £1 Coin Repatriation charity communications pack …………………………………………………………………………………………...... New 12-sided £1 Coin

Introduction …………………………………………………………………………………………...... Thank you for your interest in communicating about the changeover of the round pound coin. The round pound was demonetised on Sunday 15 October, but we are still encouraging businesses and consumers to bank or donate their round pound coins. With Christmas around the corner, a time when people exchange gifts, there is an opportunity for charities to inspire the UK public to dig out and donate their remaining round pounds. This communications toolkit provides information which might help your charitable organisation communicate about the new 12-sided £1 coin and the round pound in the run up to the festive season. For the most up to date information please visit - www.thenewpoundcoin.com …………………………………………………………………………………………...... New 12-sided £1 Coin

Why has the £1 coin been replaced? The round £1 coin has been replaced for the first time in over thirty years because of its vulnerability to sophisticated counterfeiters. We introduced the new, highly secure 12-sided £1 coin on 28 March 2017 to reduce the costs of counterfeits to businesses and the taxpayer. Before the introduction of the new 12-sided £1 coin: 1 in 30 round pound coins in circulation were counterfeit 45 million counterfeit round pounds were in circulation 2 million counterfeit round pounds were removed from circulation every year. ……………………………………………………………………………………………...... New 12-sided £1 Coin

What are the opportunities for charities? HM Treasury and The Royal Mint have been working with the sector to highlight the fundraising opportunities that the return of the round pound presents to charities. You Gov data has highlighted around 5% of the public will donate their saved round pounds to charity. #Pound4Pound hashtag has been used on social media to encourage donations of round pounds upon receiving the new 12-sided £1 coin. The new £1 coin press team have already highlighted the success of several smaller charities that have been running fundraising campaigns around the round pound coin. As Christmas approaches, there’s still time for charities to run initiatives that encourage people to donate any remaining round pounds over the festive season. ……………………………………………………………………………………………...... New 12-sided £1 Coin

Available imagery There is a bank of imagery and further information saved here and this site has been updated with content for use in the run up to Christmas – (Please copy and paste this link into your browser and do not hyperlink) https://drive.google.com/drive/folders/0BznBqDObyFMJVU9xUWFkb1gxQzA

Social media ……………………………………………………………………………………………...... HM Treasury and The Royal Mint social channels have been active in promoting the introduction of the new 12-sided £1 coin and encouraging the public to return round pounds. The hashtag for the return of the round pound is #Quidsin and we have produced images and GIFS that can be used, including Christmas related material. They can be downloaded here or can be seen on our social channels. The Royal Mint Facebook: https://www.facebook.com/theroyalmint/?fref=ts Twitter: https://twitter.com/RoyalMintUK Instagram: https://www.instagram.com/royalmintuk/?hl=en HMT Facebook: https://www.facebook.com/hmtreasury/?fref=ts Twitter: https://twitter.com/hmtreasury?lang=en ……………………………………………………………………………………………...... New 12-sided £1 Coin

Social media ……………………………………………………………………………………………...... Please see below some example posts. Thank you to everyone who has already donated round pounds. (INSERT CHARITY) are grateful for any donations this Christmas! #Pound4Pound Still got some round pounds in piggy banks or coin jars? Donate them now in the run up to Christmas! #Pound4Pound You can still donate round pounds to charity! Give generously this Christmas #Pound4Pound ……………………………………………………………………………………………...... New 12-sided £1 Coin

Other resources and assets For the most up to date information, FAQs and charity resources please visit - www.thenewpoundcoin.com HM Treasury and The Royal Mint has a bank of photography, GIFs, and social assets that you can use on your social channels. They can be downloaded here: https://drive.google.com/drive/folders/0BznBqDObyFMJNUdVOGdDR1libUk?usp=s haring (Please copy and paste this link into your browser and do not hyperlink) For photography, films and further assets please visit: https://drive.google.com/drive/folders/0BznBqDObyFMJZ3ZLLUdSLVRxWWM?usp= sharing ……………………………………………………………………………………………...... New 12-sided £1 Coin

Approved content For newsletters/releases/internal comms Please use our approved copy: The Royal Mint is producing 1.4 billion new £1 coins at a rate of up to 2,000 each minute and a staggering three million in total every day. As some of the new coins will be made from the round pound coins, the UK public are being encouraged to return or donate their round pounds. The Gift Aid Small Donations Scheme was introduced on 6 April 2017 and will allow a Gift Aid style top-up payment for cash donations in situations where it would be difficult to get a Gift Aid declaration from a donor – for example in a High Street collecting tin. The total amount of donations charities can claim a top-up payment on each year, increased from £5,000 to £8,000 in April 2017. ……………………………………………………………………………………………...... New 12-sided £1 Coin

Facts and Stats ……………………………………………………………………………………………...... As of 1st December, over 1 billion £1 coins have been issued. The Royal Mint will make 1.4 billion of the new £1 coins. The Royal Mint has produced over 2.1 billion round pound coins since 1983 – that’s the same weight as nearly 6,000 elephants. 25 different designs have appeared on the round pound coin from dragons to trees. Consumers are being encouraged to bank and donate their round pound coins to charity, now that they are no longer legal tender. ……………………………………………………………………………………………...... New 12-sided £1 Coin

If you need assistance downloading assets, have any questions or need to contact a member of the new £1 coin media team, please email onepound@kindredagency.com or call 020 7010 0862 and ask to speak to a member of the £1 coin team. www.thenewpoundcoin.com ……………………………………………………………………………………………...... New 12-sided £1 Coin

Thank you ……………………………………………………………………………………………...... New 12-sided £1 Coin