Viewing Trends Overview February 2017 Viewing Trends Overview

Total Viewing February 2017 Irish adults aged 15+ watched TV for an average of 3 hours and 30 minutes each day in February 2017 89% (3hrs 7mins) of this viewing was live with the other 11% (22 min per day) time shifted. Source: TAM Ireland Ltd / Nielsen TAM / Av mins, Total TV, Consolidated, National

Average Minutes Viewed Daily February 2017 Housekeepers with Children watched 3 hours 17 min of TV every day in February 2017 Source: TAM Ireland Ltd / Nielsen TAM / Av mins, Total TV, Consolidated, National

TV Viewing Live v Time shift Year on Year February 2017 V’s February 2016 Live Time-Shift PVR Ownership Jul 2016 59% Jan 2017 60% PVR ownership is now at 60%. The vast majority of viewing is to live TV. The % of live TV viewing has remained static year on year for individuals and 15-24yrs Source: TAM Ireland Ltd / Nielsen TAM / Av mins, Total TV, Consolidated, National

Weekly reach of TAM Ireland Commercial Channels February 2017 TAM Ireland commercial channels reached 92% of housekeepers, 89% of housekeepers with kids, 87% of ABC1 adults and 85% of 25 - 44 yr olds each week in February Source: TAM Ireland Ltd / Nielsen TAM / Av Weekly Reach, Consolidated, National

Commercial Impacts February 2017 Source: TAM Ireland Ltd / Nielsen TAM / 30” 000s, Consolidated, National

Top 10 Advertisers February 2017 Based on 30” sec 000s, Individuals 4+   1 Procter & Gamble Ireland 2 Reckitt Benckiser 3 Hyundai Ireland 4 Bskyb Ltd 5 Vodafone Ireland 6 Virgin Media 7 Eir 8 Loreal 9 Toyota Ireland 10 National Lottery Source: TAM Ireland Ltd / Nielsen TAM Based on 30” 000s, ROI Commercial Channels, Individuals 4+, Consolidated, National