Welcome to Challenger Group Entrepreneurship MGT 607.1 Faculty: Cynthia Mckinney, PhD North South University, Bangladesh Name ID Chashi Sabrina Islam 161 2076 660 Md. Mahmudul Hasan Sharif 162 0930 660 Mohammed Nasir Uddin 153 0814 690

Milk Made Private Ltd. Establishment: 2017 Office Address: H 5, R 16, Sector 14, Uttara, Dhaka

Why Milk Made Private Ltd. Foods made from milk are the best sources of mineral calcium Also provide us with vitamin A, protein and phosphorus All the nutrients work together to keep our bones strong and healthy.

Introduction Nature of Business: B2B, B2C Source of Fund: Equity and Loan

Business Model Pricing Strategy Social Goals Sustainability Eco Friendly Ethical

Business Environment Analysis PESTEL SWOT Porters Five Forces Stakeholder analysis

PESTEL Analysis

SWOT Analysis

Porters 5 Forces Analysis

Stakeholder Analysis

Mission & Vision Mission: To provide high quality milk made products such as cheese, butter and yoghurt to the consumers of Bangladesh at a reasonable price. Vision: To be the market leader for producing and distributing milk made products to the consumers of Bangladesh at a reasonable price and contributing to the agriculture and environment of Bangladesh for long term sustainability.

Our Products Cheese Butter Dessert Parmesan cheese Unsalted butter Pudding Mozzarella cheese Cheddar cheese  

Production Plan The first basic process is collecting the milk from the supplier (Milk vita Ltd. or, Local cattle firm) Then standardization and filtration of the milk The third process is fermenting microorganisms, inoculation, coagulation (curdling) and adding rennet. Then the processed milk will need to be stirred and bring boil for sometimes at a certain temperature and then cut accordingly. Then the curds are sent for milling process. Then the products are pressed in molds. The cheeses are then sent for packaging.

Suppliers of Raw Materials Milk vita Ltd. Local cattle firm Local Vendor Wholesaler

Operation Plan Collecting milk from farmers storage of products and quality control transporting milk to factory transporting products to Dhaka processing through milk processing plant store products in refrigerated warehouse produce parmesan, mozzarella cheese and unsalted butter supplying to wholesalers Milkmade’s operation

Action Plan Objectives Time frame Get finance (from own capital and bank’s loan) Within January 2018 Hire employees and cheese maker Beginning at April 2018 and end of May Hire consultants and provide training to employees. By end of May Set up machines Beginning at May and end of June 2018 Collaborate with local suppliers and increase supply of milk from Singair Beginning of June and end of July Producing mozzarella, parmesan cheese and unsalted butter Beginning of July 2018 Develop marketing plan and estimate cost of actions and identify possible risk occurring areas Beginning of August and end of November 2018 Launching products Beginning of October 2018 Taking feedback from customers and distributors Beginning of October and end of December 2018. Arranging workshops on nutrition for school going and university students. Beginning of November and end of December 2018.

supply to distributors Flow of orders for goods produce as per plan supply to distributors End consumers order fulfillment Supply to wholesalers Resellers

Factory Set up Cost Specifications Cost (approx.) Leasing cost 250000 Tk Government fees (trade-license) 7000 Tk Renovation and alterations 170000 Tk Utility charges and ongoing rents 200000 Tk Machine setup 300000 Tk Insurance cost 40000 Tk Fire protection system 60000 Tk Total cost 1027000 Tk

Organizational Plan

Marketing

Marketing Product pricing Parmesan cheese- 600 Tk (250 gram) Mozzarella cheese- 250 Tk (250 gram) Cheddar cheese- 400 Tk ( 250 gram) Unsalted butter- 300 Tk (250 gram) Pudding slice – 30 Tk (250 gram)

Sales Forecast

Revenue & Profit Year 2018 2019 2020 2021 2022 2023 Sales Revenue 50,000,000 60,000,000 72,000,000 93,600,000 131,040,000 183,456,000 Net Income -3,574,000 -1,044,800 1,730,240 5,685,312 11,587,437 19,330,412

Happy New Year