Convergence Keynotes

Recent History

Least Valuable Aspect 2004 2005 Keynotes RIO Some Concurrents Hands on Labs Demo Theaters General Sessions

Average Overall Sat Ratings What How Much Concurrent Sessions 4.3 Hands on Labs 4.0 Keynotes General Sessions 3.93 Industry Insight Sessions 3.78 Concurrents = 4.3 12 Concurrent Sessions scored 4.5 or higher HOLs = 4.0 Keynotes = 4.0 General Sessions = 3.93 Industry Insight Sessions = 3.78

Keynote Eval Scores 5 4.24 3.77 Doug Burgum Bill Gates

Verbatim Themes Bill Gates Doug Burgum Q+A Great Demos weak To much product not enough future and vision Opinion very Polarized To much history “Off his game”

This Year

Keynote Agenda When Who What Fri “Partner Day” Satya and Tami Setup and preview of Convergence message Sun Jeff Raikes Business Division – Vision, Roadmap, Progress and Proof Mon Bill Gates Business in the digital decade Tues Doug Burgum People and Community

Jeff Raikes Welcome (Doug Burgum) The meaning of convergence for the MSFT Dynamics brand. Last 10 years of this event and product progress. What we want to do here, (objectives) Why he is excited about the changes in MSFT Dynamics Intro of Jeff Raikes Shared excitement Recognition from Jeffr for the work Doug and the MSFT dynamics team has done. Core messages for MSFT dynamics Roadmap update We told you were going to do some thing this year and we have Road map for the next 18 months Putting MSFT Dynamics in the bigger picture of MSFT and the Digital work style What I am in excited about. What you can expect from me in the role.

Bill Gates The connected world Exploring the digital work style / lifestyle Industry trends e.g. SOA, Web 2.0 and how it manifests in personalized experience DEMO: Nav Corsica Client with Vista light-up (will highlight Roles based user experience) The big picture of connected computing and the impact it will have on businesses of all sizes. The excitement of the launch window that MSFT is entering O12 beta 2 discussion/announcement DEMO: O12 / Vista Looking beyond the next 3 years

Doug Burgum “Customer spotlight” The messaging / content driven by specific stories of real customers Tie to All Up Business campaign Could be video or media elements or done live. Sets up Doug in his new role as customer evangelist and advocate Tells the story of the MSFT Dynamics suite through these stories and allows the audience to see how the products are coming together and working better as a result. Highlights the role of the “community” (ISVs, Partners, Customers) DEMO Online Community Investments Reflection on progress as a frame for excitement on future Business call to action

Discussion