Aziz El Sous Catherine Carter Diego Granados Xuan Luo Methira Siriburanont Thanayut Mingmankong

Index Objective Qualitative Findings Quantitative Findings Recommendation We will talk about who is J&J and what Career Opportunities It can offer. That’s it…

Objective New product line: Lunch meals Go / No Go decision Product Features We will talk about who is J&J and what Career Opportunities It can offer. That’s it…

Qualitative Findings Research Method: One-on-One Interviews   Key finding Usage situation Weekday lunch at school/work Competitors - Pack lunch/Food leftover from dinners. - Cafeterias/Restaurants Benefit - More meal variation - Convenient, Reduce Preparing Time Skepticism - No time to cook for lunch during the day or at night. - Not willing to pay higher than their regular meal Modification - Offer a pre-cooked meal, which can be assembly on spot. - Pack each meal separately in ready to go container. - Meal customization with selection of sides, salad and desserts.

Quantitative Findings Hypothesis P-Value Results There is no association between customers willingness to pay (price) for a lunch meal and delivery 0.046 Reject There is no association between price and healthiness of ingredients for a lunch meal 0.3 Fail to Reject There is no association between gender and type of lunch meal 0.25 There is no association between gender and preparation method Result 0.708 Regression analysis: DV: Likeliness to purchase Blue Apron Lunch IV: # of lunches per week 0.000 Every time someone purchases one more lunch per week, their likelihood of buying a Blue Apron lunch increases

Recommendation We infer there’s a potential business opportunity. Insights on product: Hot vs. Cold meal Assembled vs. Cook Price range $5 - $9 (including delivery) Preference for healthier food Cannot take a Go to market decision: Sample of 51 students might not be representative. Sample skewed to be students only. WTP might be higher after working full time.