Prostate! The Way to a Man’s Pamela Rittenhouse, Director of Marketing Lauren Gajda, Marketing Coordinator North Florida Regional Healthcare September, 2012

Planning a Prostate Program Schedule during Prostate Awareness Month – September Promote overall program, including CyberKnife, Robotic Surgery, as well as Radiation Therapies and Medical Oncology Advances Take advantage of well-known local DJ, who is a prostate cancer survivor and our patient Use the setting of our Cancer Center for the program Program should be free and convenient for attendees Now, how do we get men to come to this program? Hmmm….. Let’s aim our marketing at the REAL deciders!

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