Cisco 100 Series Unmanaged Switches Continue Investment in Cisco Core

Agenda Product Overview Deployment Product Positioning

Cisco 100 Series Switches Product Overview Unmanaged Layer 2 switches, 5 to 24 ports, FE,GE, PoE and mini-GBIC ports Desktop and rack mount placement Metal housing with front facing ports Zero configuration; plug and play Power efficiency support (EEE) for both FE and GE Integrated Quality of Service (QoS) Support Auto-MDI/MDIX function Retail friendly packaging* Limited lifetime warranty Cisco 100 Series Switches * Most models

Cisco 100 Series Switches Model Overview Fast Ethernet Gigabit Ethernet SF102-24 24 10/100 ports 2 Combo mini-GBIC ports 2 Gigabit uplink ports SG102-24 Compact size 24 10/100/1000 ports 2 Combo mini-GBIC ports SG100-24 24 10/100/1000 ports 2 Combo mini-GBIC ports SF100-24 24 10/100 ports SG100-16 16 10/100/1000 ports SF100-16 16 10/100 ports SF100D-16/16P 16 10/100 ports 16 10/100 PoE ports SG100D-08/8P 8 10/100/1000 ports 8 10/100/1000 PoE ports SF100D-08/8P 8 10/100 ports 8 10/100 PoE ports SG100D-05 5 10/100/1000 ports SF100D-05 5 10/100 ports 4

Cisco 100 Series Switches Model Pricing Model Name Description List SF100D-05 5-port 10/100 Desktop Switch $35 SF100D-08 8-port 10/100 Desktop Switch $57 SF100D-08P 8-port 10/100 PoE Desktop Switch $170 SF100D-16 16-port 10/100 Desktop Switch $92 SF100-16 16-port 10/100 Switch $98 SF100-16P 16-port 10/100 PoE Switch $188 SF100-24 24-port 10/100 Switch $143 SF102-24 24-port 10/100 with 2 Combo Mini-GBIC Ports and 2 GE uplink ports $206 SG100D-05 5-port 10/100/1000 Desktop Switch $75 SG100D-08 8-port 10/100/1000 Desktop Switch SG100D-08P 8-port 10/100/1000 PoE Desktop Switch $214 SG100-16 16-port 10/100/1000 $275 SG102-24 24-port Compact 10/100/1000 with 2 Combo Mini-GBIC Ports $365 SG100-24 24-port 10/100/1000 with 2 Combo Mini-GBIC Ports $413

Small Office Network Internet SG102-24 Wireless Clients AP IP Phone NAS SG102-24 IP Camera Printer Easily Create a Basic Small Office Network Integrates Easily with Other Small Business Office Products Optimized QoS

Globalization/Localization of Product Investment beyond competitors Products localized into German, French, Spanish, Italian, and simplified Chinese Localization of documents, support, and websites

Service and Warranty Length Hardware Replacement Limited lifetime warranty Hardware Replacement Return to factory Complimentary Phone Support One year Online Chat Support

Service Extends to All Cisco Small Business Products Small Business Support Service Pricing and SKU Three years of ‘peace-of-mind’ support for Small Business Products Simple, easy-to-sell and support Access to Small Business Support Community Online Chat Support 24x7 Telephone support during local business hours Delivered by Cisco, optional partner value-add CON-SBS-SVC1 Cisco expands small business support, making the Cisco Small Business Support Service—delivered by the partner, backed by Cisco—available across the entire small business portfolio. Cisco warranties for small business products have also been enhanced and simplified. Small Business Support Center Quick access to CCNA certified engineers for small business support issues © 2010 Cisco and/or its affiliates. All rights reserved. 9 9

Technical Information

Cisco 100 Series Switches Power Over Ethernet (PoE) Three models feature Power over Ethernet SF100D-8P SF100-16P SG100D-8P Power a wide selection of standards-based IEEE 802.3af-powered devices: IP phones Wireless access points Surveillance cameras Access card readers Need for rewiring eliminated More device placement options

Quality of Service Integrated Quality of Service (QoS) Zero configuration is required by the user Switch is able to read 802.1p tags and prioritize traffic accordingly Automatically prioritizes traffic based on priority mapping Uses standard 802.1p class of service (CoS) settings Set with the same default QoS settings as the Cisco SPA IP phones and IP cameras Simply connect Cisco IP phones and cameras to 100 Series switches No configuration required based on default QoS settings Layer 3 QoS (differentiated services code point [DSCP]) is not affected 100 Series are Layer 2 switches and do not read L3 QoS tags

Energy-Efficient Technology Featured in Both Gigabit and Fast Ethernet Models Energy Efficient Ethernet (IEEE 802.3az) Monitors link activity and powers down inactive links Auto Power-Down Automatically turn off power on GE RJ-45 port when detecting link down If there is no link on a port (when there is no connection or the device connected is turned off) the port(s) will enter a “sleep mode” Resumes active mode when the switch detects the link up or device connected Adjusts Power Based on Cable Length Detects the length of connected Ethernet cable and adjusts power usage accordingly without affecting performance

Product Transition

New to Unmanaged Switching Metal housing on all models Front facing ports on all models New color box packaging (Green) New 16 port FE PoE switch New 8 port GE PoE switch EEE support on all version FE and GE QoS support across all models Consistent part numbers across all the models (SG100D, SG10x, SF100D, SF10x) Old New Plastic Housing Metal Housing Back Ports Front Ports

SKUs Conversion Old SKU New SKU SD205T SF100D-05 SD208T SF100D-08 SR216T SF100-16 SR224T SF100-24 SR224GT SF102-24 SD2005 SG100-05 SD2008T SG100-08 SR2016T SG100-16 SR2024T SG100-24 SR2024CT SG102-24 SD208P SF100D-8P New SF100D-16P SG100D-08P © 2009, Cisco Systems, Inc. All rights reserved. Presentation_ID.scr

Competitive

Competition Cisco Netgear D-Link ProCurve Value Prop Sell Against Easy to use Affordable Superior solutions and service Competitive unmanaged switch line Price Strong business brand Warranty Sell Against Cisco 100 Series Switches Unmanaged rackmount and desktop switches DES DGS 1405 1410 Strengths Price competitive Complete networking product, solutions, and service offerings Limited lifetime warranty Transactional point products Lifetime warranty with NBD Can bundle server, printers Weakness Limited networking product, solutions and services portfolio Support is not strong Support is not strong *Information on competitor products is accurate to the best of Cisco’s knowledge and is based on commercially available documentation from competitors as of December 2011. Partners/customers are encouraged to verify information.

Competitive Comparison Cisco Netgear D-Link HP Competitive Portfolio Yes Competitive Pricing Warranty Limited Lifetime Green— Energy Efficient All models Auto QoS Select models Fanless Localization/ Globalization More languages included Some Broad Networking Product Portfolio Wireless, Voice, Security Limited voice & security Technical Support CCNA @ Level 1 Investment Protection / Trade-Up Program Next-Business Day Replacement *Information on competitor products is accurate to the best of Cisco’s knowledge and is based on commercially available documentation from competitors as of December 2011. Partners/customers are encouraged to verify information.

Competitive Selling Messages Competitive Advantage Silver Bullet Broad range of switches; 5 to 24 ports, FE, GE, PoE Quality of Service (QoS) on all models Energy-efficient technology and Energy Efficient Ethernet (EEE) Cisco small business support community; staffed by CCNA certified professionals Cisco small business online support community for self help Cisco small business switches are more competitively priced and more reliable Cisco small business features a comprehensive switch portfolio and small business portfolio with Voice, Wireless, Routing, and Security *Information on competitor products is accurate to the best of Cisco’s knowledge and is based on commercially available documentation from competitors as of December 2011. Partners/customers are encouraged to verify information.

Positioning

Switching for Small Business One Portfolio—A Spectrum of Choices Functionality Catalyst 2960 LAN Base Catalyst 2960 LAN Lite 500 Series Stackable Managed 300 Series Managed 200 Series Smart 100 Series Unmanaged Cost

Unmanaged Switches Purchase Decision Lowest Cost Purchase Decision Basic connectivity End-user installed No device management required Priority is lowest cost Features Automatic connectivity out of the box Quality of service (QoS) Energy efficient (EEE) PoE Unmanaged switches are designed for customers that want out of the box connectivity with no to minimal management. They are available in compact sizes that fit right on a desktop. These switches are best for customers that want a simple low cost product that they can install and support themselves.

Cisco Means Value, Not Expensive Resources and URLs Cisco® 100 Series Switches www.cisco.com/go/100switches Partner Central Small Business Switching www.cisco.com/web/partners/sell/smb/100series.html Cisco Small Business Support Community www.myciscocommunity.com/community/smallbizsupport.html Cisco Means Value, Not Expensive