Hollywood’s Golden Age

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Presentation transcript:

Hollywood’s Golden Age 1927-1947

Key Features From silent to sound production Consolidation of the studio system Establish official regulatory organization (MPAA) Changes in the look/technique of movies … and movies & America

From Silent to Sound The Jazz Singer (1927) “You ain’t heard nothin’ yet” (* clip) But… Blackface: entertainment based on racist Black stereotypes history via movies stereotypes

Sound conversion complete by 1930 box office up 50% proving again: $ = giving people what they want 1938: ~80 million going to the movies every week today’s numbers

The Studio System Vertical integration (top-down) Major studios maximized profits by controlling each stage of a film's life Pre-production, production, distribution, and exhibition

The Studio System… "The Big Five" owned vast real estate for elaborate sets set the exact terms of films' release dates, locations… Owned/operated the best movie palaces decided things like: which sound/tech systems actors and actresses

“The Big Five” "The Little Three“ Warner Bros. Paramount 20th Century Fox Loew's (MGM) RKO (Radio-Keith-Orpheum) "The Little Three“ Universal, Columbia and United Artists

Theaters not owned by the Big/Little studios: Controlled which/when films were seen A-level films: “it” stars and lavish productions only seen in studio-owned, first-run theaters Theaters not owned by the Big/Little studios: forced to buy A-pictures in combination with B-pictures B-pictures: no stars, bargain-basement genre pictures, and shorts

The Rating System 1922, producers formed a regulatory agency at first just for public-relations 1930, adopted the Motion Picture Production Code guidelines on acceptable/unacceptable subject matter Because: art can influence the morality of those that consume it (assumed for the worse) 1934, became mandatory (1968 replaced in by the MPAA rating system) This Film Is Not Yet Rated *

The Look of the Hollywood Movie period of conformity, not innovation giving people what they wanted movies stressed the values of the time Pre-WWII: heroism, family, citizenship, etc. with some comic relief Est. new film genres The musical, screwball comedies, horror, social problem films, gangster films, war films

Citizen Kane (1941) changes it all Orson Welles’s film revolutionized film storytelling success: a complex plot told by 7 narrators (not all reliable) historical success: 7 months before Pearl Harbor – antifascist message cinematic success: innovative techniques and will influence the structure and pace of nearly all movies that came after