Fresh Start Presenters: Kelley Peterson and Pat Frew

Who wants to be a Member-naire? Take the Prize or Walk Away Unlimited Lifeline – Board in a Box Ask the Expert – Great AMA Leader Truths 50:50 - A ‘By the Numbers’ Game Double Dip – Tools & Templates Top Prize Winner - Hit the Jackpot!

Take the Prize or Walk Away What challenges are you facing in your chapter?

Unlimited Lifeline - Board in a Box Board in a Box is… Philosophies from the study of success Tools, templates and goals A play book for building & running an AMA chapter

Unlimited Lifeline - Board in a Box Board in a Box can help your chapter succeed Diagnose Help you to better understand your chapter and its performance Prescriptive Help you understand the priorities to move toward sustainability and strength

Unlimited Lifeline - Board in a Box Board in a Box Truths Board in a Box Tools Board in a Box Numbers

Ask the Expert – AMA Truths The players change but some interesting and common principles remain that every strong, sustainable chapter exhibits.

Ask the Expert –AMA Truths Great AMA Leaders… …do not reinvent the wheel …plan, track and measure …communicate thoroughly, consistently & systematically …develop chapters for long-term strength & sustainability …help their teams grow personally & professionally …own the responsibility for volunteer recruitment …make it fun and rewarding to be on the board …build deep and broad organizations …actively pursue sponsorships …have a strong, unified vision for their chapter …make a CEA entry a priority & recognize its value …treat the chapter like a business

Ask the Expert – AMA Truths Great AMA Membership Leaders… …are recruited carefully …know that membership requires total board engagement …make a strong connection with programming …focus on recruitment and retention …use targeted, integrated marketing communications …know membership is a personal sell …keep local membership relevant

Ask the Expert – AMA Truths Great AMA Programming Leaders… …are recruited carefully …develop early processes and controls …make a strong connection with membership …deliver relevant and powerful programs …are stellar event managers …integrate communications …are never satisfied

50:50 - A ‘By the Numbers’ Game Leadership by the numbers: 3+ listserve or LinkedIn group uses 12-15 board members 40 active volunteers 12 board meetings (agendas) 85% board attendance 50% yearly operating budget reserves

50:50 - A ‘By the Numbers’ Game Membership by the numbers: 6 active volunteers on membership team 65% or better retention rate 10% or better membership growth 40% price differential (members vs. non-members)

50:50 - A ‘By the Numbers’ Game Programming by the numbers: 6 active volunteers on programming team 20% of total membership at monthly events 40% price differential (members vs. non-members) 1 programmed event per month 6 weeks notice for program promotion 12 weeks for conference promotion

Double Dip – Tools & Templates Strategic Strat Plan Budget Agenda Nominating Template Voting Survey Tactical Board Contact List Transition Form Volunteer Signup Sponsorship Request To Do List Recognize Employee Letter Thank You Letter Monthly Board Member Award Volunteer Recognition Event Leadership Tools

Double Dip – Tools & Templates Tactical Job Description Application Signup Membership Drive Orientation Top 10 PowerPoint Recognize Employer Letter Thank You Letter Value Affinity Benefits Celebrate Members Member Letters Pricing Differential Volunteer Opportunities Membership Tools

Double Dip – Tools & Templates Strategic Programming Plan Promotional Plan Event Survey Speaker Request Form Tactical Speaker AV Needs Speaker Confirmation Letter Event RSVP Form Online Registration Job Descriptions Event Checklist Recognize Speaker Thank You Letter Employer Thank You Letter Value Price Differential Volunteer Opportunities Programming Tools

Top Prize Winner – Jackpot! Play to Win by… Identifying weak truths and by the numbers Finding resources at marketingpower.com/cr Using LinkedIn groups and Chapter Leader Listserve Sharing Fresh Start insights with board Seeking experts (IH, PCC and your Past Presidents) Planning to attend a Mid-year Retreat and LS2011

Contestant #1 to the Hot Seat Name Chapter Board Position Challenge

Contestant #2 to the Hot Seat Name Chapter Board Position Challenge

Contestant #3 to the Hot Seat Name Chapter Board Position Challenge

Is that your Final Answer? Thanks for playing! Pat Frew frew.pat@gmail.com Kelley Peterson on e.l.f. kelleykanepeterson@gmail.com