2015 Report Card Ranked #6 40 Million #1 50% +350 800 Million 250 Publishers Worldwide (iOS & Google Play Combined) (July 2015, App Annie) 40 Million Unique Monthly Active Users, approx. 50% located in N. America #1 Israel’s Leading International App Companies (May 2015, App Annie) 50% of our Apps reach Top10 on iPAD in the US +350 Game Apps to date (additional 6-8 new releases per month) Games are published on 6 App distribution platforms 800 Million Downloads to date 250 Employees, 6 offices worldwide

Keeping in the Top ! #7 May, #7 June, #6 July, #6 August !

350+ Games ?#!?

TabTale a new mobile game every single week

The Flash effect

The Silent Ingredient - Technology

Illustrators, Animators, Define Highly Consistent process Idea Creative Team Art Illustrators, Animators, UI Designers Production App Developers, Sound Marketing QA Project Management Producers

Choosing the Right Structure Traditional Companies Structure*: Gaming Companies Structure*:

MANAGE THE ENTIRE APP PROCESS Mini Cells – Matrix Model Executive producer – Founders Creative Product Producer Art teams Implementation teams Sound QA, Integration & ALM Art Director Creative Director Game Level Director Studio Manager R&D platform teams CREATE & REVIEW MANAGE THE ENTIRE APP PROCESS

Adjust Structure with Growth

Gaming Economics – Your ROI Economy of Games Wealth Distribution?

TabTale China TabTale Serbia TabTale USA TabTale Macedonia & Bulgaria TabTale Israel

What’s Next? Mid-core & Casual Simulation Games

Simulation Platform – Going for the Top Again Game insights KPIs, users activity, retention, revenue, funnels and reports. 3 2 4 3 Game Design Editor Remote controllable narrative for easy modifications and re-skinning. Social Persistency Cross devices and platforms, Facebook Game Center, Google Play. 3D Avatar System full animation range - vibrant, live-looking clothes, makeup and accessories. Dynamic Content application expands on demand, massive content generation.

Lessons Learned

Portfolio Management - Change is constant…

Consistency is Crucial If it works – Continue: Baby Franchise (50 million downloads) Doc X Franchise (40 million downloads) Identify trends and competition: Spa & Saloon example Flappy games Analytics, analytics, analytics: Measure , test, deduct – and improve in the next game… Check the psychology behind before you act

Keeping Sight of Quality TENSION NEEDED TO CONTINUOUSLY IMPROVE Plan ahead: for the expected and unexpected. Have a backup plan Strong marketing and analytics: The production line has to be backed by a strong marketing and analytical team who will help navigate the ship to the right direction. LISTEN to your users: Pay close attention to what they are saying. Actions in the digital are world easy to monitor

Thank You ! Seed investment Q1 Office in Macedonia Office in Ukraine Release of 1st app on iOS Release of apps on GP + Amazon Incorporation December 2010 Thank You ! Financing round A Interim financing Acquisition of Uranus Office in Bulgaria Establishing TabTale Inc. 1st time TabTale was ranked #7 on iOS Acquisition of Sunstorm (US) Acquisition of CocoPlay (China) Acquisition of LevelBit (Serbia) New label: Crazy Labs #6 rank globally July 2015