Thought Into Design Ltd User experience – User research – Human-computer interaction www.thoughtintodesign.com PSITE IV BAGUIO

What is User Experience (UX)? User Interface? Visual design? Graphic Design? What is UX? Or User Experience? Is this a User Interface? A visual Design? A graphic Design? Or something else? Could there be anything else?

Iceberg Model User Research User interface is the tip but is what we see UX work is below the surface: NOT VISIBLE – But Crucial Interaction Design Information Architecture User Research

Understanding the impact of the What is USER research? How do users perceive, think and behave? User Needs Context of use WHY are they using a product and HOW Understanding the impact of the design to an audience

What is Information Architecture? How information is structured and presented to users Goal is findable information Information should be where users expect it to be Can be tested with users to mitigate risks Information Overload!

What is Interaction Design? Designing a system to interact well with users Requires understanding of how users perceive, think and behave (hence user research) Efficient, Effective, Satisfying Designs can be tested with USABILITY testing Even simple testing can product big improvements

Structuring Information that is Usable to Users End Result? RESEARCH AND DESIGN TO DELIVER BEST USER EXPERIENCE (UX) Understanding the impact of the design to an audience Structuring Information that is Usable to Users Designing a system that can Interact well with Users

About Thought Into Design Formed in London, United Kingdom last 2010 Delivering Expertise on User experience (UX) design User research Usability Testing Human-Computer Interaction Data Science / Analysis Python Programming Natural Language Interfaces We are a British Company, formed in London United Kingdom last 2010 User experience (UX) design User research Usability Testing Human-Computer Interaction Data Science / Analysis Python Programming Natural Language Interfaces

Our clients and sectors Business intelligence/ Defence Telecommunications Business intelligence/ Trade Advertising, marketing Consumer goods Publishing Public sector/Trade Public sector/Trade Professional services/ Defence Telecommunications Consumer goods Public sector/Trade Advertising, marketing Public sector/Defence Publishing Media

Why Philippines? GOAL and MISSION Philippines seen as excellent developing country in South East Asia: Speaks English widely and various international languages Large well-educated Highly technically literate GOAL and MISSION Generate Globally Competitive Filipino IT Professionals, IT Academe and Aspiring Youths FUTURE READY Individuals

TiD - Two Key Directions (T2KD) Training and Education Professional qualifications UX workshops for professionals and education sectors Further and higher education courses HCI curriculum development for colleges & universities Consultancy Professional UX work for private and public sector Curriculum development for education sector