SERC Innovation Clinic Leadership & Management Programme 2014 James Gumble

Aims Reduce Costs involved in Sales Improve Customer Experience Develop Relationships with Large Scale Business

Reduce Costs involved in Sales £300 - £600 Per Appointment Addressing each Business Service Enquiry can take 4 - 6 hours if we travel to the client Admin Travel Meeting Travel Admin No Sale Sale £50 £3000+

Referrals from Business Support Agencies Improve Customer Experience Phone Enquiries Waiting List … Enquiry 1 2 3 Networking Events Enquiry SPICE / BEST Enquiry Sales Meetings Enquiry Newsletters Enquiry Referrals from Business Support Agencies BUSY BUSY BUSY Enquiry

Develop Relationships with Large Business High Full Cost Recovery Training Opportunities / eLearning Commercial Projects / Large Scale Training Have a budget for training Unsuitable for Funded programmes Funded Opportunities Most Enquiries Have time to engage with SERC Low High

Options Option 1 Do Nothing Option 2 Completely Online Option 3 Blended Service + Reduced Resources Required + Reduced Travel Costs - SME’s would not engage - Businesses need initial meeting - Dependant on Connectivity - Unable to show facilities + SME / Large Enterprise needs Face to Face meetings Guest Speakers Available + Tailorable - Additional Resource Costs - Additional Organisation - Additional Administration + 1 on 1 Personal Experience + Streamlined Pipeline + Time used for other projects - Lost Opportunities - Increased Travel Costs - Lost knowledge

45 minute mentoring session for FREE Both Delivered Online / ROOM 2 ROOM 1 FREE Workshop 45 minute mentoring session for FREE 2pm - 8pm 3pm / 6pm Both Delivered Online / In Person

Audience Actively invite larger businesses to attend sessions Businesses on waiting list Previous Businesses

Capture business details Benefits for business Benefits for SERC Flexible purpose! Sales Tool Capture business details Benefits for business FREE Advice / Workshop Access to businesses for Research / Programmes Fresh Ideas Aftercare for programmes Options to engage with College Added value for signing up to a course Utilise the expertise of the college Insight into Business Plan Engage with other local businesses Way of managing time / filtering projects

Opportunities Quality Identify Full Cost Recovery Sales Reduce Waiting Lists Identify Additional Engagement Opportunities Filter unsuitable projects Attract Larger Businesses Validate Demand for Training Fill Funded Programmes Aftercare Service for Businesses Identify Student Opportunities Assist in European Funding Applications

Invite to Innovation Clinic Enquiry Received Assess the Enquiry Large Lead Yes No Arrange Appointment Invite to Innovation Clinic Identify Training / Assess Feasibility of Projects Identify additional engagement opportunities

SEED Digital Programme Funding Connected Programme SEED Digital Programme Private Funding European Regional Funding Business Sponsorship Cost Recovery