Chapter 1 Introduction to Research

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Presentation transcript:

Chapter 1 Introduction to Research

Definition of Business Research “an organized, systematic, data-based, critical, objective, scientific inquiry or investigation into a specific problem, undertaken with the purpose of finding answers or solutions to it. “

Applied versus Basic Research Basic research: generates a body of knowledge by trying to comprehend how certain problems that occur in organizations can be solved. Applied research: solves a current problem faced by the manager in the work setting, demanding a timely solution. © 2009 John Wiley & Sons Ltd. www.wileyeurope.com/college/sekaran

More Examples of Research Areas in Business Absenteeism Communication Motivation Consumer decision making Accounting procedures Budget allocations Customer satisfaction © 2009 John Wiley & Sons Ltd. www.wileyeurope.com/college/sekaran

Why managers should know about research Being knowledgeable about research and research methods helps professional managers to: Identify and effectively solve minor problems in the work setting. Know how to discriminate good from bad research. Appreciate the multiple influences and effects of factors impinging on a situation. Take calculated risks in decision making. Prevent possible vested interests from exercising their influence in a situation. Relate to hired researchers and consultants more effectively. Combine experience with scientific knowledge while making decisions.

The Manager–Researcher Relationship Each should know his/her role Trust levels Value system Acceptance of findings and implementation Issues of inside versus outside researchers/consultants

Internal Researchers Advantages: Better acceptance from staff Knowledge about organization Would be an integral part of implementation and evaluation of the research recommendations. Disadvantages Less fresh ideas Power politics could prevail Possibly not valued as “expert” by staff

External Researchers Advantages Divergent and convergent thinking Experience from several situations in different organizations Better technical training, usually Disadvantages Takes time to know and understand the organization Rapport and cooperation from staff not easy Not available for evaluation and implementation Costs

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