Improving Auto Dealership Sales Revenue Tracer Quality Assurance and Marketing ROI Solution

Automotive Market Overview Newspapers $118,790 Radio $63,585 Television $70,410 Direct Mail $36,146 Other $35,556 Over 20,000 auto dealerships nationwide US new vehicle sales in 2007 were 16.1 million units* *(Source: Autodata Corporation) The national average of a customer’s lifetime revenue value is $175,000 (sales, service, referrals, etc.) Advertising expenses for the average dealership in 2005 were over $350,000 * *(Source: NADA Data) Is it money well spent? $364,619 Market Smart, Manage Now

The Business Challenge Advertising/marketing ROI relies on insight to campaign effectiveness Sales team call performance requires ongoing evaluation to avoid critical and costly customer service mistakes Customer Satisfaction Index (CSI) scores used by manufacturers to determine inventory allocation, dealer incentives, discount level, etc. Market Smart, Manage Now

The Tracer Solution Comprehensive marketing campaign reporting and interaction management platform Generate reports on every call (inbound/outbound, local, long distance, toll-free) Built-in, customizable reporting features pinpoint where calls originated and from which campaign Easy access to call recordings for evaluation, training and dispute resolution

Marketing Benefits Capture detailed caller contact information to enable more targeted campaigns Gain insight into which campaigns are working and allocate marketing resources more effectively Drill down further to actually hear calls and gauge consumer response Market Smart, Manage Now

Customer Satisfaction Benefits Improve sales team performance through call evaluation and coaching Real-time notification of abandoned calls Live monitoring enables immediate performance improvement Eliminate phone abuse and enhance employee productivity Resolve service department disputes and preserve dealership credibility

Competitive Offerings Who’s Calling Hosted service offering (application is “in the cloud”), dealer pays a monthly service fee Dealer gets the use of 800 numbers ANI/DNIS powered caller information Call recordings retained for last 30 days Average cost range of $1,000 - 3,000 month, may also include a T-1 span line Market Smart, Manage Now

Competitive Offerings 800 Response Offers vanity 800 numbers, no local number presence Dealer does not own the number Numbers are area-specific (competitors can use the same number in other locations) Limited call tracking reports Market Smart, Manage Now

The Tracer Advantage Captures data on every call (inbound/outbound, local, long distance, toll-free), every lead is accounted for Eliminate unexpected cost increases with flexible purchasing options Maintains a local area presence, versus impersonal 800 number approach Call data stored securely “in-house”, not remotely alongside competitor’s data No time constraints for data storage, keep recordings as long as desired Unrivaled customer service and support network

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