Philp Industries Weekly Summary August 6th - August 12th KL Outdoors Prepared on August 16th 2017 Private and Confidential | Philp Industries

A Data-Driven Approach AMAZON ORDERS AMAZON SALES FAST TRACK AMS CHARGEBACKS CATEGORY PERFORMANCE BRAND PERFORMANCE INDIVIDUAL PRODUCT PERFORMANCE Private and Confidential | Philp Industries

Amazon Orders Amazon PO Dollars SKUs Ordered Confirmation Rate Fulfillment Rate Private and Confidential | Philp Industries

Amazon Sales Shipped COGS Shipped SKUs Average Sales Price Inventory Weeks of Cover Private and Confidential | Philp Industries

Fast Track Fast Track Replenishable Out of Stock Non-Replenishable Out of Stock Lost Buy Box Private and Confidential | Philp Industries

AMS Sales Spend Average Cost of Sale Conversion Rate Private and Confidential | Philp Industries

Chargebacks Private and Confidential | Philp Industries

Category Activity Category Shipped COGS August 6th - August 12th Change over last week 2000 Outdoors - 2404 Hardshell Kayaks $8,016.75 $-4,193.25 2000 Outdoors - 2409 Kayaking and Canoeing Accessories $6,151.54 $-2,476.25 9500 Street- Surf -amp- Snow - 9805 Beach Stand Up Paddleboards $972.00 $-4,860.00 2000 Outdoors - 2401 Canoes $417.60 $-869.40 2000 Outdoors - 2403 Inflatable Kayaks $0.00 9100 Janitorial -amp- Sanitation - 9130 Cleaners -amp- Deodorizers 9500 Street- Surf -amp- Snow - 9541 Plastic Snow Sleds Private and Confidential | Philp Industries

Brand Activity Brand Shipped COGS August 6th - August 12th Change over last week Sun Dolphin (SUNQW) $15,557.89 $-9,966.90 KL Industries (KLIAA) $0.00 $-1,287.00 STOER Terrain (TES46) Third Coast (THJ10) $-1,145.00 Private and Confidential | Philp Industries

Top Products Parent Products Individual Products Product Shipped COGS Change over last week Sun Dolphin Bali 13.5-Foot Tandem Kayak (B0186UYKGK) $5,208.00 $-1,116.00 Sun Dolphin Aruba SS 12-Foot Sit-in Kayak (B00HLB2TKK) $2,097.75 $111.75 Sun Dolphin 2-Pole Pedal Boat Canopy Replacement (B003Z6Z0RO) $1,173.00 $69.00 Sun Dolphin Seaquest 10-Foot Stand Up Paddleboard (B0088B5DSW) $972.00 $-4,860.00 Sun Dolphin Excursion SS 10-Foot Sit-in Fishing Kayak (B01AW1F87G) $528.00 $0.00 Sun Dolphin Sun Slider 5 Seat Pedal Boat with Canopy (B0186UXKSE) $443.00 $-1,329.00 Sun Dolphin Scout Elite SS Canoe (B01N1UORSI) $417.60 Sun Dolphin Aruba 10-Foot Sit-in Kayak (B074LMLRNB) $183.00 Sun Dolphin Journey 10-Foot Sit-on-top Fishing Kayak (B0186UXYO4) Sun Dolphin Bali SS 8-Foot Sit-on top Kayak (B01AWFME1A) Individual Products Product COGS Change Out of Stock Sun Dolphin Bali Tandem Kayak (Lime, 13.5-Feet) (B017KNJFNM / 52365) $5,208.00 $-1,116.00 0.19 % Sun Dolphin Water Wheeler Electric ASL 5 Person Pedal Boat with Canopy (Blu... (B002GNYS2U / WWLELBL04) $3,604.00 $901.00 51.19 % Sun Dolphin 2-Pole Pedal Boat Canopy Replacement (Blue) (B000VXQ4Z6 / 11404) $1,173.00 $69.00 0.13 % Sun Dolphin Aruba SS Sit-in Kayak (Blue, 12-Feet) (B0088B54JA / 51825) $1,104.75 0.00 % Sun Dolphin Aruba SS Sit-in Kayak (Lime, 12-Feet) (B00H35ZVV8 / 51865) $993.00 $-993.00 0.03 % Sun Dolphin Seaquest Stand Up Paddleboard (Lime, 10-Feet) (B00H35ZXZW / 52160) $648.00 $-5,184.00 Sun Dolphin 5 Seat Pedal Boat Mooring Cover (Grey/Blue) (B003Z734NK / AWWCV) $597.54 $-1,467.69 29.28 % Sun Dolphin Excursion SS Sit-in Fishing Kayak (Olive, 10-Feet) (B00UKRAUP8 / 51445) $528.00 $0.00 Sun Dolphin Sun Slider 5 Seat Pedal Boat with Canopy (Teal) (B000RF77TK / 72143) $443.00 $-1,329.00 Sun Dolphin Scout Elite SS Square Back Canoe (Hazelnut, 14-Feet) (B00ODJQIJG / 51165) $417.60 0.12 % Private and Confidential | Philp Industries

Increasing Products Increasing Parent Products Shipped COGS Change over last week Sun Dolphin Scout Elite SS Canoe (B01N1UORSI) $417.60 Sun Dolphin Aruba 10-Foot Sit-in Kayak (B074LMLRNB) $183.00 Sun Dolphin Aruba SS 12-Foot Sit-in Kayak (B00HLB2TKK) $2,097.75 $111.75 Sun Dolphin 2-Pole Pedal Boat Canopy Replacement (B003Z6Z0RO) $1,173.00 $69.00 Increasing Individual Products Product COGS Change Out of Stock Sun Dolphin Aruba SS Sit-in Kayak (Blue, 12-Feet) (B0088B54JA / 51825) $1,104.75 0.00 % Sun Dolphin Water Wheeler Electric ASL 5 Person Pedal Boat with Canopy (Blu... (B002GNYS2U / WWLELBL04) $3,604.00 $901.00 51.19 % Sun Dolphin Scout Elite SS Square Back Canoe (Hazelnut, 14-Feet) (B00ODJQIJG / 51165) $417.60 0.12 % Sun Dolphin Seaquest Stand Up Paddleboard (Tangerine, 10-Feet) (B00H35ZXY8 / 52100) $324.00 94.63 % Sun Dolphin Pro 94 Mooring Cover (Gray/Green) (B003Z735I4 / ABT94CVGY) $200.00 Sun Dolphin Aruba Sit-in Kayak (Blue, 10-Feet) (B003Z7ZPYQ / 51320) $183.00 89.86 % Sun Dolphin 2-Pole Pedal Boat Canopy Replacement (Blue) (B000VXQ4Z6 / 11404) $1,173.00 $69.00 0.13 % Sun Dolphin Pro 120 Deck Motor Mount (Green) (B003PJKHZQ / 11239) $34.00 Private and Confidential | Philp Industries

Decreasing Products Decreasing Parent Products Shipped COGS Change over last week Sun Dolphin Seaquest 10-Foot Stand Up Paddleboard (B0088B5DSW) $972.00 $-4,860.00 Sun Dolphin Sun Slider 5 Seat Pedal Boat with Canopy (B0186UXKSE) $443.00 $-1,329.00 Sun Dolphin Mackinaw SS 15.6-Foot Canoe (B01C6K3X96) $0.00 $-1,287.00 Sun Dolphin Bali 13.5-Foot Tandem Kayak (B0186UYKGK) $5,208.00 $-1,116.00 Sun Dolphin Excursion 12-Foot Sit-in Fishing Kayak (B0186UYF4M) $-1,080.00 Sun Dolphin Aruba Sit In Kayak (B00W4XBVJA) $-915.00 Sun Dolphin Sun Slider Adjustable 5 Seat Pedal Boat (B01BOL5H9C) $-832.00 Third Coast Avalon Sit On Angler Kayak (B01M4QQ1AB) $-410.00 Third Coast Huron 100 Sit In Angler Kayak (B01M9IJSC0) Third Coast Arbor Sit In Recreational Kayak (B01M8PVWNS) $-325.00 Decreasing Individual Products Product COGS Change Out of Stock Sun Dolphin Seaquest Stand Up Paddleboard (Lime, 10-Feet) (B00H35ZXZW / 52160) $648.00 $-5,184.00 0.00 % Sun Dolphin 5 Seat Pedal Boat Mooring Cover (Grey/Blue) (B003Z734NK / AWWCV) $597.54 $-1,467.69 29.28 % Sun Dolphin Sun Slider 5 Seat Pedal Boat with Canopy (Teal) (B000RF77TK / 72143) $443.00 $-1,329.00 Sun Dolphin Mackinaw SS Canoe (Green, 15'6-quot-) (B002GXL2C4 / 51121) $0.00 $-1,287.00 68.76 % Sun Dolphin Bali Tandem Kayak (Lime, 13.5-Feet) (B017KNJFNM / 52365) $5,208.00 $-1,116.00 0.19 % Sun Dolphin Aruba SS Sit-in Kayak (Lime, 12-Feet) (B00H35ZVV8 / 51865) $993.00 $-993.00 0.03 % Sun Dolphin Aruba Sit-in Kayak (Pink, 10-Feet) (B00H8P194G / 51380) $-915.00 99.13 % Sun Dolphin Sun Slider Adjustable 5 Seat Pedal Boat (Teal) (B000MB84YQ / 61143) $-832.00 Sun Dolphin Excursion Sit-in Fishing Kayak (Sand, 12-Feet) (B00H35ZY2Y / 51895) $-720.00 Third Coast Avalon 120 Sit On Angler Kayak (Orange/Gray/White) (B01M2VH4Q0 / 59293) $-410.00 100.00 % Private and Confidential | Philp Industries

Appendix Private and Confidential | Philp Industries

Services Review Using a Data-Driven Strategy Catalog Data Quality Compare Amazon data sources and purchase orders to identify and set up missing catalog items Continuously compare replenishment codes to all available data sources to maintain fidelity Create new listings for missing items and set up new products in advance of line changes Scrape Amazon content to detect and correct changes in variations or suppressed products Detect and consolidate duplicate listings Forecasting Provide digestible format of Amazon forecasts and supplementary planning recommendations Analyze historical recommendations for accuracy and improve forward forecast Operations Monitor fulfillment to proactively spot data issues Update catalog data to ease fulfillment problems Educate your team on fulfillment practices to improve fulfillment rates International Expansion: Sell on Amazon Globally Promotions/Marketing Update Amazon content to improve search relevance and conversion to sale Execute comprehensive marketing strategy across Amazon promotional tools “Own” critical keywords in search results Add premium content to qualified listings Monitor and update targeting, balance of promotions to maximize ROI Profitability Negotiate with Amazon on COOP terms Improve Amazon pricing strategy over time Analyze metrics to find opportunities for margin improvement or increase sales volume through margin reduction Monitoring Continuously compare Amazon data to consolidated vendor “Reference Data” Correct data issues on a weekly basis Analyze key metrics to provide high-level feedback Flexibility: What does your company need? Private and Confidential | Philp Industries

Contacts Dan Philp Sage King Managing Partner dan@philpindustries.com 206-300-2141 Sage King Vendor Support sage@philpindustries.com Private and Confidential | Philp Industries