1&1 Internet AG: Optimizing Debt Management with SAP® BW powered by SAP HANA® Company 1&1 Internet AG Headquarters Montabaur, Germany Industry Telecommunications Products and Services Internet access products as well as hosting and e-business solutions in the cloud Employees 6,894 (2013) Revenue €2.656 billion (2013) Web Site www.1and1.com Partners SAP® Consulting organization Hitachi Data Systems www.hds.com Business challenges Minimize loss from bad debt through efficient reporting for debt collection processes and master data Provide flexible and granular reporting to business users, allowing them to quickly run complex requests Improve master data on contracts and customers within the SAP Revenue Management and Contract Accounting (SAP RM-CA) application Technical implementation Implemented SAP® Business Warehouse (SAP BW) powered by SAP HANA® to analyze massive volumes of data from SAP RM-CA Completed the project in 10 months and won the 2013 SAP Quality Award bronze for excellent project management Key benefits Higher revenue through reduced loss due to bad debt Business users able to detect discrepancies in master and transactional data and take measures to enhance data and process quality Better insight into customers, contracts, and processes Fast return on investment (ROI) 6 months To achieve complete ROI by identifying business issues and making immediate process changes to reduce loss caused by bad debt 11 million Customer contracts analyzed across products, countries, and payment methods to detect relevant patterns 99.98% Faster reporting with SAP BW powered by SAP HANA (from 8 hours to 5 seconds) “We are excited about SAP BW powered by SAP HANA because of its flexible reporting capabilities and impressive performance. Complex requests can now be run immediately, enabling the quick detection of payment patterns and subsequent optimization of debt collection, translating into ROI in only six months.” Christian Beinhauer, Head of the SAP Competence Center, 1&1 Internet AG 28786 (14/09) This content is approved by the customer and may not be altered under any circumstances.

1&1 Internet AG SAP HANA® Technical Implementation 1&1 Internet AG SAP HANA® platform architecture Key features deployed Deployed the SAP® Business Warehouse (SAP BW) application powered by SAP HANA® Pulled data from the SAP® Revenue Management and Contract Accounting (SAP RM-CA) application Leveraged reporting SAP Business Explorer (SAP BEx) tools Technical key performance indicators Improved query performance from 8 hours to 5 seconds Stored 1 billion records for transactional and master data, equaling 4 TB of total data Analyzed payment patterns across 11 million customer accounts Partner involvement Successfully completed the project in ten months with the SAP Consulting organization Received a bronze at the 2013 SAP Quality Awards Used Hitachi Data Systems hardware Future plans Use SAP Predictive Analysis software to assess customer credit ratings and optimize campaign management Optimize reporting in other areas, such as vendor management, logistics, and more 28786 (14/09) This content is approved by the customer and may not be altered under any circumstances.