visual language 1

VISUAL COMMUNICATION Human beings communicate through more than just words, gestures and music. How do humans communicate visually? Why do humans communicate visually?

VISUAL LANGUAGE Visual language is a form of communication that uses images to relay messages. Many different aspects of reality can be represented through images. Visual language is a form of communication that uses images to relay messages. Many different aspects of reality can be represented through images.

PROCESS OF VISUAL COMMUNICATION Messages are transmitted through images.

a transmitter a recipient a message a means The basic elements of a visual message are: a transmitter a recipient a message a means Without all four parts it wouldn’t be possible to establish communication. A visual message has four parts: … Without all four parts it wouldn’t be possible to communicate.

TRANSMITTER A transmitter is a person, or a group of people, who wants to establish communication. For example, when a friend writes you a letter, he or she is the single transmitter. When you read a newspaper/magazine or watch TV, the transmitter is a company or an organization. For example, if your friend writes you a letter, the single transmitter is your friend. When you read a newspaper/magazine or watch TV, the transmitter is a company of an organization.

MESSAGE A message is the information the transmitter wants to communicate. The message can be simple or complex and can consist of a variety of visual stimuli, such as signs, colours, forms, etc. The message can be simple or complex and can consist of a variety of visual stimuli, such as signs, colours, forms, etc.

In a visual message, two aspects are especially important: the aim of the message and its visual structure. The aim is the objective whichthe transmitter wants to achieve through his/her image. The structure is the visual content, the subject matter and the artistic style. The structure depends on the aim. The structure is the visual content, the subject matter and the artistic style, which depend on the aim of the message. Two important aspects of a visual message: The aim and its visual structure. The aim is The structure depends on the aim of the message. It is the visual content, the subject matter, and the artistic style.

RECIPIENT A recipient can be any person or organization to whom the messages are addressed. A recipient is fundamentalin the process of communication. Everything that the transmitter needs to do to transmit a message (its aim, structure and characteristics) depends on the recipient. A recipient is fundamental.

For example, when creating an advertisement for children, a transmitter needs to confirm the adequacy of the product for the intended recipient’s age and to know that the advertisement will be better accepted if, for instance, it has warm and vivid colors. For example, when creating an advertisement for children, a transmitter needs to confirm the adequacy of the product for the intended recipient’s age and to know that the advertisement will be better accepted if, for instance, it has warm and vivid colors.

A MEANS A means is the medium or channel of communication through which the messages are transmitted. Answers:photography, computer, mass media – press, television, cinema

TYPES OF MEANS OF COMMUNICATION Can you say different types of means of communication ? Now can you say different types of visual communication? Now can you say different types of visual communication?

Types of means of visual communicacition ARTS TELEVISION THE PRESS ADVERTISING GRAPHIC DESIGN THE INTERNET

Massmeans of communication ARTS Through visual arts, artists represent and express sensations, concepts, feelings and situations using material or virtual elements that can be perceived by the senses (especially sight). Art has always had a public and an educational function. The main factors in the development of an artistic work are matter, space, and time. Specialties within the visual arts are painting, sculpture, and printmaking. Through visual arts, artists represent and express sensations, concepts, feelings and situations using material or virtual elements that can be perceived by the senses (especially sight). Art has always had a public and an educational function. The main factors in the development of an artistic work are matter, space, and time. Specialties within the visual arts are painting, sculpture, and engraving/printmaking.

Can you write down types of art that you remember? (L1-L2)

The seven arts PAINTING SCULPTURE ARCHITECTURE THEATRE / DANCE LITERATURE MUSIC CINEMA

TELEVISION

Television It’s one of the most influential means because of its ease of access and its ability to capture almost all of the senses of the viewer. Television can be persuasive, and it performs three functions: inform, educate, and entertain. It uses the elements of cinematic language and image sequences (live or pre-recorded) combined with words. In the language of television, music, sound effects, sounds and silences all help to transmit the message. It’s one of the most influential means because of its ease of access and its ability to capture almost all of the senses of the viewer. Television can be persuasive, and it performs three functions: inform, educate, and entertain. It uses the elements of cinematic language and image sequences (live or pre-recorded) combined with words. In the language of television, music, sound effects, sounds and silences all help to transmit the message.

Think of all the types of television programs that you know in L1 and L2? Think of all the types of television programs that you know. (L1 and L2)

TYPES OF TELEVISION PROGRAMS NEWS CINEMA CARTOONS DEBATES COMPETITIONS REPORTS INTERVIEWS SERIES SPORTS SHOWS GOSSIP

THE PRESS

The Press  In the press, textual and visual language have a similar importance.  The extent to which either type of language is present varies depending on the issues being reported and the characteristics of each magazine or newspaper.  Its main function is to inform about what is currently happening around us.

 Visual language from the press is primarily composed of:  Comics  Drawings  Maps  Information graphics (computer graphics)  Pictures

ADVERTISING Think of media where you find advertising.

ADVERTISING  Advertising attempts to draw attention to a certain product and persuade the public of how good the product is in order to sell it.  Advertising highlights the advantages of goods and services, as well as the benefits the consumer will enjoy after the purchase.  With the goal of persuading, advertising uses very attractive images . These images are planned to the last detail.

ADVERTISING CAMPAIGNs They are organized during certain times of the year to promote the sale of certain commodities. Say some examples. There are also social campaigns. They are promoted by institutions. They seek to change the attitudes or behaviours of people searching to improve their well-being. They are organized during certain times of the year to promote the sale of certain commodities, for example: the Christmas season, Summer sales, etc. There are also social campaigns. They are promoted by institutions. They seek to change the attitudes or behaviors of people searching for a better well-being.

ADVERTISING CAMPAIGNS Think of different types of social campaigns. (L1 and L2)

Types of social campaigns Health promotion Protection of the environment Reduction of traffic accidents Reduction of work-related accidents Defense of peace Defense of human rights Education about the effects of drugs

THE INTERNET

THE INTERNET  Is one of the new information technologies.  Is one of the tools most utilized by youth.  Internet is a global network that allows users to communicate freely and rapidly.  The most important aspects of internet are speed, information and interactivity.

ACTIVITY What do we use internet for?

Activity Information: News, Current events  In groups of 2 or 3, discuss different uses for internet.  One person in the group needs to write a list of all of the uses.  Which group has the most?  Write down any of the uses on the following slides that you do not have on your list. Information: News, Current events Email: the sending and receiving of messages and files Advertising: Companies display their products in many ways Buying and selling: Nowadays, you can buy almost anything on the internet, reserve hotels, purchase plane tickets, buy tickets for shows

Use of the internet INFORMATION News Current events EMAIL Sending and receiving messages File sharing ADVERTISING Companies display their products in many ways Other services: watch movies, share music Online gaming: video games, gambling Online talking: Skype, learning other languages Social networks:

Use of the internet BUYING AND SELLING Nowadays, you can buy or sell almost everything on the internet Hotel reservations Plane tickets Tickets for shows Tickets for cinema Etc.

Use of internet OTHER SERVICES Watch movies Listen to music Sharing files ONLINE GAMING Video games gambling

Use of the internet ONLINE CHATTING Skype Learning another languages SOCIAL NETWORKS Facebook Twiter Flyckr Etc.

Graphic design Graphic design

Graphic design Graphic design  Its main purpose is to transmit specific messages through graphic compositions with various media such as posters or brochures.  Currently, the computer is a powerful tool for graphic design. Graphic design