Drive-thru Coffee Shop Coffee Philosophy Founder: Fifi Theresiani Co-founder: Steffi Fairuz Marketing director: Hubert Andreean Administrators: Bezghy Nur

Business Orientation Description Financial Management STRUCTURE Business Orientation Description Financial Management Strategies to Success SWOT

1. Business Orientation Why coffee shop?

1. Business Orientation Vision To be the pioneer of coffee shop that specialized in drive-thru serving in Indonesia

1. Business Orientation Mission Provide an outstanding quality and service for customers that leads us to choose the best products for their enjoyment. Provide customers the finest quality beverage in the most efficient time.

Target Market - Coffee lovers and addicts. 1. Business Orientation Target Market - Coffee lovers and addicts. - Students, Employees, shoppers and anyone who passes by this road. - People who are looking for beverages with good quality and quick service.

2. Description Working Hours Weekdays 7AM-8PM Weekend 10AM-6PM

2. Description JOB HIRING Barista Cashier Runner

MENU Menu 2. Description Name Price Vietnamese Coffee (Syrup + Espresso) IDR 16.000 Café Latte (Espresso + Milk) Cappuccino (Espresso + Milk) Americano (Hazelnut, Vanilla, etc.)

Start-up Equipment Tools & Equipment 3. Financial Management Name Cost Expresso Machine IDR 23.050.000 Latina Coffee Grinder IDR 1.800.000 Scale IDR 720.000 Kettle IDR 500.000 Manual Brew (V60, French Press, Drip) IDR 700.000 Total IDR 26.770.000

Monthly Supplies Inventory 3. Financial Management Monthly Supplies Inventory expenses qty cost papercups 3000 (pcs) 1.500.000 straw 150.000 Milk 300 (boxes) 4.800.000 Coffee Bean 10 (kgs) 2.000.000 Ice Blocks 300 (kgs) 510.000 Syrup 5 (bottles) 550.000 Mineral water 20 (gallons) 380.000 Total: 9.890.000

Breakeven Analysis Tools and equipment (initial fund) : 26.770.000 3. Financial Management Breakeven Analysis Tools and equipment (initial fund) : 26.770.000 Monthly Supplies Expenses : 9.890.000 Rent expenses : 7.000.000 Salaries expenses : 3.350.000 x 3 Electricity expenses : 2.000.000 Daily Gross Profit: 100cups x 16.000: 1.600.000 Nett income Profit: 1.600.000 x 30days: 48.000.000 9.890.000 7.000.000 10.500.000 2.000.000 - 18.610.000 The breakeven point is between 1st and 2nd month nett income profit

Strategies to Success The strategic locations The best products The friendliest servers Fast and accurate serving Good marketing and advertising

STRENGTH Drive thru serving Fast serving High quality raw beans WEAKNESS Less popularity and reputation compared to others There are a lot of popular and know coffeshops to compete Less experience in operating a business, especially in coffee OPPORTUNITIES Opportunity to open franchising Opportunity to be a fast serving coffee shop in instant era Opportunity to expand drive thru coffee shop in national and international market Opportunity to appeal different than the other coffee shop THREATS Competition: lots of popular coffee shops Price fluctuations: prices of imported coffee beans and other supplies may increase