Sports and Entertainment Marketing 2 Final Exam Study Guide

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Presentation transcript:

Sports and Entertainment Marketing 2 Final Exam Study Guide Amira Gamble SEM2

3.05 pg.50 How to Improve Group Sales

3.06 pg.51 Merchandising Opportunities for Sports/Events Disadvantages and Advantages of Branding Merchandise Merchandising Ideas Merchandising Options

3.07 pg.53 Bartering Bartering Agreements

3.08 pg.54 Different Types of Sport/Event Insurance Comprehensive General Liability Cross-Liability Coverage Rider Prize Indemnity Sports-Accident Insurance Event Insurance

3.09 pg.56 Hospitality Contingency Plans Geographic location Threats and Hazards

3.10 pg.58 Hospitality

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