AGCA PRIDE CAMPAIGN Tinambac, Camarines Sur Catherine B. Demesa

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Presentation transcript:

AGCA PRIDE CAMPAIGN Tinambac, Camarines Sur Catherine B. Demesa AGCATON AGCA SANCTUARY MODIFIED AGCA PRIDE CAMPAIGN 1

Final 3 key messages AGCA SANCTUARY Satuya ini!

AGCA Logo and Slogan

Lessons learned during message/material testing Stick to the message that have resonance with your target audience. MASCOT: Friendly and charismatic. Have a strong character but does not appear or sounds like imposing. PRE-TESTING Intercept Interviews FGDs

Changes as a result of pre-testing of message AGCATON

DRAFT material no. 1: T-Shirt

Draft material no. 3: jingle and mass song SATUYA INI (Jingle) Madya, madya Digdi sa Dagat ta Madya helenga Digdi yan sa AGCA Gayon kang dagat Dapat Atamanon ta Gabos na yaman nya Para sa AGCA Ref: Sa AGCA ini, Satuya ini Chorus: Satuya ini Ang Dagat ta Satuya ini Yaman ta Sa AGCA ini mayong iba Satuya ini… (3X) Ining Dagat ta Tabang sa buhay ta Kaya madya Siya ingatan Ini ang yaman ta Ini satong dara Hanggang sa aki ta Repeat refrain and chorus BALAOG NIN PAGKABUHAY (Church Song) Ang balaog hale saiya Sa ibang paagi nya dinadara Arog satom sa dagat nya itinao Itinao ang dagat sa satuyang kamot Balaog na tanda kan saiyang pagkamoot Satong ingatan, iaatang sa kaakian Ang kagurangnan, pasalamatan Chorus: Ang balaog hale sa kagurangnan Daeng siring na pasalamatan Tinao sato ang dagat bilang kadamay Balaog sa satong pagbuhay (2X) Balaog sa satong pagbuhay

DRAFT material no. 2: Billboard (First Draft)

AGCA MASCOT DESIGN FISH CHARACTER Color red- red grouper Markings Fins HUMAN CHARACTER Smiling Eyes Big smile Feet KIDDO CHARACTER School uniform- with his name on it Cap- with the message “satuya ini” School shoes Bag (optional)

CAMPAIGN LAUNCH PLAN A: Blessing of the Guardhouse and marker buoys PLAN B: 1. Walk with AGCAton - His first appearance - T-shirt - Billboard - Jingle 2. Mass – church song and homily 3. Blessing of Guardhouse 4. “Harana ni AGCATON” A Musical Play 5. Billboard installation 6. T-shirt – uniform every Wednesday 7. Jingle 8. Parlor Games with AGCATON CAMPAIGN LAUNCH

Top 3 accomplishments in BROP 1. Deputation of ~30 Bantay-dagat volunteers 2. 24/7 Guarding 3. Reporting System

Biggest challenge and solution in BR if any It is the things we do get that we did not want and never expected. Slow process of constructing guardhouse and patrol boat- ALWAYS HAVE a Plan B!!! 2. Revert back to fishing inside the MPA by 1 Bantay-dagat BE CONSISTENT… “people change” 3. Barangay Captain not cooperating “ CUSTOMER IS ALWAYS RIGHT”

Biggest challenge and solution in SM How to find the right artist and come up with a very good campaign materials? Find the best man for the job Do research on their previous jobs Personal communication

Thank you for listening! I would love to see you all on 14th of October. This will gonna be my career launch as the official flagship species for the AGCA Pride Campaign.