Yearbook DESIGN TERMINOLOGY

TERMS TO KNOW Artwork Gutter Graphics Measurements Headline Subhead Body copy Captions External margin Internal margin Gutter Measurements (Pica, points) White space Trapped white space Rule line Eyeline Folio/folio tab

TERMS TO KNOW ARTWORK- any illustrations, transfer type, drawings, logos, or other artistic renderings submitted for printing in the yearbook. Once it is scanned and added to a page it becomes a graphic

TERMS TO KNOW GRAPHICS- a catch-all term given to printing effects and devices used to attract a reader’s attention and to help the communications process (tinted screens, rule and tool lines, display type, artwork, and PHOTOS!)

HEADLINE- type set in larger point size (usually 14 points or higher) used to attract the reader’s attention and provide information about the stories content SUBHEAD- a secondary headline, usually smaller than the primary headline BODY COPY- the story or main text or any copy other than the headlines subheads or captions

CAPTIONS- (also called a cutline in newspaper) copy that describes the persons, action and/or event in the photograph. Every photo must have a caption. Captions should describe the who, what, where, when, why and how of the photo.

EXTERNAL MARGINS- a margin with white space that frames a double page spread (like a matte on a framed photo) INTERNAL MARGINS- the consistent spacing between all elements on the spread; usually 1 pica

GUTTER- the area between the two facing pages when the books are open

h 72 POINT FONT MEASUREMENTS • 1 inch = 6 picas • 1 pica = 12 points • 1 inch = 72 points 72 POINT FONT PICA- measuring unit used on pages; about one sixth of an inch POINT – The unit of measurement for typography. 1 pica equals 12 points, and 1 inch equals 72 points. Fonts are measured in point sizes, but can vary based on the size used by the creator.

36 POINT 150 POINT 56 POINT PICA

WHITE SPACE- the absence of elements in an area on a spread; it appears because it is not covered by photos, artwork, graphics or type TRAPPED WHITE SPACE- white space that cannot escape from the page two different ways; this is NOT good design (picture caption picture)

RULE LINE- a black/colored line with the width measured in points EYE LINE- a horizontal line (actual or implied) running across a spread above or below the actual center of the spread; its purpose is to create unity, giving readers a visual point of reference and drawing them across the gutter

FOLIO- a page number; accompanying words or phrases identifying the content are called folio tabs Usually the left side is the section 066 academics The right side is the spread’s content Child development 067