Google and Beyond Part I John Kupersmith

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Presentation transcript:

Google and Beyond Part I John Kupersmith Research-quality Web Searching Google and Beyond Part I John Kupersmith jkupersm [at] library.berkeley.edu A “Know Your Library” Workshop Teaching Library, University of California, Berkeley Spring 2008 Permission granted for educational use. Original has been modified in a few places. (LL) Original available at http://www.lib.berkeley.edu/TeachingLib/Guides/Internet/Handouts.html

Search Google effectively and precisely Research-quality Web Searching Goal Search Google effectively and precisely

How Google works BEFORE you search: “Crawls” pages on the public web Copies text & images, builds database WHEN you search: Automatically ranks pages in your results Word occurrence and location on page Popularity - a link to a page is a vote for it ~ 200 factors in all!

Searching Google Think “full text” = be specific war of 1812 economic causes vs. history Use academic & professional terms domestic architecture vs. houses genome society gets International Mammalian Genome Society also try combinations with association, research center, institute, directory, database

Specify exact phrases “tom bates” “what you're looking for is already inside you” Exclude or require a word proliferation -nuclear obama +hussein

Limit your search to … Web page title intitle:hybrid allintitle:hybrid cars mileage Website or domain site:whitehouse.gov “global warming” site:edu “global warming”

File type filetype:ppt site:edu “global warming” Definitions define:pixel define:“due diligence”

On the results page Search box (use to modify) “Cache” “Related pages” “Translate this page” Sample search

Let’s try it ! Search Google Use our examples or your own topics