Sample Planning + editorial calendar 2017 Share the love event Sample Planning + editorial calendar In the following slides you’ll find examples of how you could plan out your participation in the 2017 Share the Love Event. This is provided purely as a guide, with important, fixed dates noted in green. You can plot out your own activities as you wish. Remember: To earn funds through the Revenue Share, you must complete qualified activities during the length of the promotion. To learn more about how, and to find the helpful resources mentioned in this calendar, visit the 2017 Share the Love Event toolkit at: www.mealsonwheelsamerica.org/sharethelovetoolkit

OCTOBER 2017 SUN MON TUE WED THUR FRI SAT 1 2 3 4 Share the Love Kick-Off Webinar 5 6 7 8 9 10 11 12 13 14 15 16 17 Internal Planning Meeting 18 19 20 21 22 23 24 25 3:30pm ET Share the Love Live Q&A 26 Reach out to Retailer(s) 27 28 30 31

NOVEMBER 2017 SUN MON TUE WED THUR FRI SAT 1 2 Meet with Retailer(s) to discuss plans 3 4 5 6 7 8 3:30pm ET Share the Love Live Q&A 9 10 Finalize communications calendar 11 12 13 Begin using mailer insert with all hard copy donation thank you letters 14 Send local press your Share the Love press release 15 Registration Deadline 16 Share the Love Launch Day – Send email to all supporters and post on social media 17 18 19 20 21 Post on social media about Share the Love 22 23 Subaru staff to deliver/serve Thanksgiving meals; invite press to attend 24 Post on social about yesterday’s event 25 26 27 28 #GivingTuesday 29 30 Feature Share the Love in monthly newsletter

DECEMBER 2017 SUN MON TUE WED THUR FRI SAT 1 2 Feature Share the Love Event banner in local holiday parade 3 Social Posts of Yesterday’s Event 4 Launch blog post on website about Share the Love 5 6 7 Post on social media about Share the Love Event 8 9 10 11 12 13 3:30pm ET Share the Love Live Q&A 14 15 Contact press with custom media alert about “Stuff the Trunk” event 16 “Stuff the Trunk” event at Subaru Retailer 17 18 Drop by Subaru Retailer with donuts to say, “Thanks!” 19 Post on social media about Share the Love and Saturday’s event 20 21 22 23 24 25 26 27 Post on social media about Share the Love 28 29 Remind supporters it’s not too late to buy a Subaru 30 31

JANUARY 2018 SUN MON TUE WED THUR FRI SAT 1 2 Share the Love Event ends 3 4 Call Retailers to say, “Thanks!” 5 6 7 8 9 10 3:30pm ET Share the Love Live Q&A 11 12 Final Report due 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31