INTRODUCTION TO MEDIA AND INFORMATION LITERACY (PART 1) MEDIA AND INFORMATION LITERACY (MIL) INTRODUCTION TO MEDIA AND INFORMATION LITERACY (PART 1) My presentations are designed for one meeting with double periods. Please check out my notes in some slides. Communication, Media, and Information Media and Information Literacy (MIL) MIL PPT 01, Revised: June 11, 2017

LEARNING COMPETENCIES Learners will be able to… define communication and media (SSHS); identify the two basic types of communication (SSHS); discuss the elements of communication and communication models (SSHS);

LEARNING COMPETENCIES Learners will be able to… describe how communication is affected by media and information (MIL11/12IMIL-IIIa-1); identify the similarities and differences of media literacy, information literacy, and technology literacy (MIL11/12IMIL-IIIa-2); and define Media and Information Literacy (SSHS).

TOPIC OUTLINE I- Introduction to Media and Information Literacy A- Communication 1. Definitions 2. Basic Types 3. Elements 4. Communication Models B. How Media and Information Affect Communication

TOPIC OUTLINE I- Introduction to Media and Information Literacy (Cont.) C. Similarities and Differences of Media Literacy, Information Literacy, and Technology Literacy D. Media and Information Literacy (MIL) 1. Definitions

FORMATIVE ASSESSMENT: RECITATION What is communication? Why do we communicate? How do we communicate? Photo Credit: https://huddle.eurostarsoftwaretesting.com/lessons-learnt-effective-communication/

WHAT IS COMMUNICATION? Communication the act or process of using words, sounds, signs, or behaviors to express or exchange information or to express your ideas, thoughts, feelings, etc., to someone else (http://www.merriam-webster.com) the exchange of information and the expression of feeling that can result in understanding (http://dictionary.cambridge.org) Emphasized in the first definition that communication can be verbal and non-verbal. Emphasized in the second definition the idea of exchanging not only information but feelings and the idea of communicating for understanding.

WHAT ARE THE TWO BASIC TYPES OF COMMUNICATIONS? NON-VERBAL COMMUNICATION VERBAL COMMUNICATION Signs Symbols Colors Gestures body language facial expressions Oral Written Source: http://communicationtheory.org/types-of-communication/ There are 2 basic types of communications: Verbal Communication and Non-Verbal Communication Verbal Communication The communication happens through verbally, vocally or through written words which express or convey the message to other is called verbal communication. Example: Baby crying (vocal) is verbal communication which express the hungry or pain through vocally. Verbal communication has two types A. Oral Communication B. Written Communication A. Oral Communication: A communication which happens through word of mouth, spoken words, conversations and also any messages or information are shared or exchanged between one another through speech or word of mouth is called oral communication. Example: Public speech, News reading, Television, Radio, telephone and mobile conversations. oral communication B. Written Communication: A communication happens through any word written or often written sign which refers the languages uses in any medium is called written communication. Example: Simply any hand written, typed, Newspaper, printed word documents, letters, books and magazines. written communication Non-Verbal Communication: Any communication without word of mouth, spoken words, conversation and written languages are called Non-Verbal Communication. It happens through signs, symbols, colours, gestures, body language or any facial expressions are known as non verbal communication. Traffic signals are one of the best examples for non verbal communication. Photo Credit: http://www.martina-gleissenebner-teskey.com/services/the-power-of-non-verbal-communication/

PROCESS OF COMMUNICATION Photo Credit: http://www.daystar.ac.ke/ilpd-program-DipComm.html

Lasswell’s Communication Model (1948) TRANSMISSION MODELS Lasswell’s Communication Model (1948) Who COMMUNICATOR Says What MESSAGE In Which Channel MEDIUM To Whom RECEIVER With what effect? EFFECT What is medium? Media is the plural of medium, or ways to communicate information. (http://www.yourdictionary.com/media#sUfxU1eT1j41M5zt.99) Communication channels through which news, entertainment, education, data, or promotional messages are disseminated. Media includes every broadcasting and narrowcasting medium such as newspapers, magazines, TV, radio, billboards, direct mail, telephone, fax, and internet. Media is the plural of medium and can take a plural or singular verb, depending on the sense intended. (http://www.businessdictionary.com/definition/media.html) Read more from this website http://communicationtheory.org/lasswells-model/

TRANSMISSION MODELS Shannon-Weaver’s Communication Model (1948) Read more about this from this website http://communicationtheory.org/shannon-and-weaver-model-of-communication/ Photo Credit: http://communicationtheory.org/shannon-and-weaver-model-of-communication/

RECEPTION MODEL Osgood- Schramm Model Of Communication (1954) Communication is a two way process where both sender and receiver take turns to send and receive a message. The message is only sent after encoding so the sender is also called Encoder and the encoded message is decoded under receipt by the receiver, making him the Decoder. Read more from this website http://communicationtheory.org/osgood-schramm-model-of-communication/ Photo Credit: http://communicationtheory.org/osgood-schramm-model-of-communication/

TRANSMISSION MODELS Westley and MacLean’s Model of Communication (1957) Event or Information (X1, X2, X3 and X4…Xn) Feedback (f) Advocate (A) Channel (C) Audience (B) Read more from this website http://communicationtheory.org/westley-and-maclean%E2%80%99s-model-of-communication/ Photo Credit: http://communicationtheory.org/westley-and-maclean%E2%80%99s-model-of-communication/

RECEPTION MODEL Berlo’s SMCR Model of Communication (1960) Read more from this website http://communicationtheory.org/berlos-smcr-model-of-communication/ Photo Credit: http://communicationtheory.org/berlos-smcr-model-of-communication/

Formative Assessment: Recitation Why is communication a process? What are the important elements of communication? How can we achieve an effective communication with other people? Process is a series of actions that produce something or that lead to a particular result Source: https://www.merriam-webster.com/dictionary/process DEFINITION The term communication process refers to the exchange of information (a message) between two or more people. There are many different models of the interpersonal communication process, but here are some of the key elements: the sender or communicator (the person who initiates a message) the receiver or interpreter (the person to whom a message is directed) the message (the verbal and/or nonverbal content that must be encoded by the sender and decoded by the receiver) the channel (the medium by which the message is delivered and received) the context (the setting and situation in which communication takes place) noise (anything that interferes with the accurate expression or reception of a message) feedback (a response from the receiver indicating whether a message has been received in its intended form) Put simply, effective communication takes place when a sender's message is fully understood by the receiver. Source: https://www.thoughtco.com/what-is-communication-process-1689767 Photo Credit: https://www.pinterest.com/pin/157837161915025462/

PICTURE ANALYSIS What is the message in this illustration? Do you agree with this illustration regarding communication? Why or why not? Photo Credit: http://www.ovrdrv.com/10-levels-of-intimacy-in-todays-communication/

PICTURE ANALYSIS Guide Questions 1. What is the message all about? 2. Do you agree with the message? 3. What important lesson can we derived from this poster? Photo Credit:https://www.facebook.com/sarcasmLOL/photos/a.1521463861515726.1073741828.1515871602074952/2049225658739541/?type=3&theater

Photo Credit: http://www.quickmeme.com/p/3w26jo Values Integration: “My belief is that communication is the best way to create strong relationships.” - Jada Pinkett Smith Source: http://www.brainyquote.com/quotes/topics/topic_communication3.html “Whatever words we utter should be chosen with care for people will hear them and be influenced by them for good or ill.” Source: http://www.brainyquote.com/quotes/topics/topic_communication.html Photo Credit: http://www.quickmeme.com/p/3w26jo

Media Minute Introduction: What is media anyway? VIDEO PRESENTATION Media Minute Introduction: What is media anyway? YouTube Channel: MediaSmarts Date Uploaded: Oct. 17, 2013 https://www.youtube.com/watch?v=bBP_kswrtrw

How is communication affected by media and information? Communication Tools INFORMATION data, knowledge derived from study, experience, or instruction, signals or symbols knowledge of specific events or situations Communication Photo Credit :https://commons.wikimedia.org/wiki/File:EU-Media-Futures-Forum-pic_0.jpg and: http://hallr.com/category/school-communication/

FORMATIVE ASSESSMENT: RECITATION How do you use Facebook as a tool or medium for communication? How did Facebook affect or change the way we communicate with other people?

FORMATIVE ASSESSMENT: RECITATION How did Facebook affect the quantity and quality of information available to people? Is it a good thing or bad thing?

SOMETHING TO THINK ABOUT! “The speed of communications is wondrous to behold. It is also true that speed can multiply the distribution of information that we know to be untrue.” Do you agree with this statement? Why or why not? Edward R. Murrow (April 25, 1908 – April 27, 1965), American broadcast journalist. Source: http://www.brainyquote.com/quotes/topics/topic_communication2.html

Technology (Digital) Literacy TERMS TO UNDERSTAND The ability to read, analyze, evaluate and produce communication in a variety of media forms. Media Literacy The ability to recognize when information is needed and to locate, evaluate, effectively use and communicate information in its various formats. Information Literacy The ability to use digital technology, communication tools or networks to locate, evaluate, use, and create information. Technology (Digital) Literacy Source: MIL Curriculum for Teachers by UNESCO, 2011

FORMATIVE ASSESSMENT: 3 Circle Venn Diagram Media Literacy Information Literacy Technology (Digital) Literacy Graphic Organizer: 3 Circle Venn Diagram Completion Students will work in pair to complete this diagram in their notebook. Class Discussion Guide Questions What is Media Literacy? What is Information Literacy? What is Digital Literacy? What are the similarities and differences of media literacy, information literacy, and technology literacy ? Note: Definitions Media Literacy- The ability to read, analyze, evaluate and produce communication in a variety of media forms. Information Literacy- The ability to recognize when information is needed and to locate, evaluate, effectively use and communicate information in its various formats. Technology (Digital) Literacy- The ability to use digital technology, communication tools or networks to locate, evaluate, use, and create information. Source: MIL Curriculum for Teachers by UNESCO, 2011 Point of Discussions Media literacy and information literacy have always been linked, but the greater accessibility of content via the Internet and mobile platforms has meant that those literacies are increasingly intertwined. UNESCO considers information literacy and media literacy together as Media and Information Literacy (MIL). MIL includes Information and communication literacy and digital literacy. MIL is defined as a set of competencies that empowers citizens to access, retrieve, understand, evaluate and use, create, as well as share information and media content in all formats, using various tools, in a critical, ethical and effective way, in order to participate and engage in personal, professional and societal activities. Source: http://www.uis.unesco.org/Communication/Pages/information-literacy.aspx#sthash.bx4oShjG.dpuf

VIDEO PRESENTATION Guide Questions What are the basic components of Media and Information Literacy? What is Media Literacy? Information Literacy? Digital literacy? How are these literacies connected or related to each other? Give these questions to students before having the video presentation. Class discussion after the video presentation.

Introduction to Media and Information Literacy VIDEO PRESENTATION Introduction to Media and Information Literacy YouTube Channel: Arniel Ping Retrieved October 26, 2016 from https://www.youtube.com/watch?v=b-Y6LRIppU4 Guide Questions What are the basic components of Media and Information Literacy? What is Media Literacy? Information Literacy? Digital literacy? How are these literacies connected or related to each other?

CLASS DISCUSSION Guide Questions What are the basic components of Media and Information Literacy? What is Media Literacy? Information Literacy? Digital literacy? How are these literacies connected or related to each other?

What is Media and Information Literacy? Why is it a composite concept? Created by Mr. Arniel Ping using Meme Generator: imgflip

What is Media and Information Literacy? Created by Mr. Arniel Ping using Meme Generator: imgflip

FORMATIVE ASSESSMENT: Analyze and explain this illustration. MEDIA SHARE INFORMATION DIGITAL SHARE INFORMATION RECEIVE INFORMATION RECEIVE INFORMATION TRADITIONAL Analyze and explain this illustration. Identify or established the connections between media literacy, information literacy, and digital literacy. LOOK FOR INFORMATION LOOK FOR INFORMATION

MEDIA AND INFORMATION LITERACY (MIL) Empowerment of people through Media and Information Literacy (MIL) is an important prerequisite for fostering equitable access to information and knowledge and promoting free, independent and pluralistic media and information systems. Media and Information Literacy recognizes the primary role of information and media in our everyday lives. It lies at the core of freedom of expression and information - since it empowers citizens to understand the functions of media and other information providers, to critically evaluate their content, and to make informed decisions as users and producer of information and media content. Information Literacy and Media Literacy are traditionally seen as separate and distinct fields. UNESCO’s strategy brings together these two fields as a combined set of competencies (knowledge, skills and attitude) necessary for life and work today. MIL considers all forms of media and other information providers such as libraries, archive, museums and Internet irrespective of technologies used. http://www.unesco.org/new/en/communication-and-information/media-development/media-literacy/mil-as-composite-concept/

Source: MIL Policy and Strategy Guidelines by UNESCO, 2013 Media and Information Literacy (MIL) refers to the essential competencies (knowledge, skills and attitude) that allow citizens to engage with media and other information providers effectively and develop critical thinking and life-long learning skills for socializing and becoming active citizens Empowerment of people through Media and Information Literacy (MIL) is an important prerequisite for fostering equitable access to information and knowledge and promoting free, independent and pluralistic media and information systems. Media and Information Literacy recognizes the primary role of information and media in our everyday lives. It lies at the core of freedom of expression and information - since it empowers citizens to understand the functions of media and other information providers, to critically evaluate their content, and to make informed decisions as users and producer of information and media content. Information Literacy and Media Literacy are traditionally seen as separate and distinct fields. UNESCO’s strategy brings together these two fields as a combined set of competencies (knowledge, skills and attitude) necessary for life and work today. MIL considers all forms of media and other information providers such as libraries, archive, museums and Internet irrespective of technologies used. http://www.unesco.org/new/en/communication-and-information/media-development/media-literacy/mil-as-composite-concept/ Source: MIL Policy and Strategy Guidelines by UNESCO, 2013

Core Subject Title: MEDIA AND INFORMATION LITERACY (MIL) Core Subject Description: The course introduces the learners to basic understanding of media and information as channels of communication and tools for the development of individuals and societies. It also aims to develop students to be creative and critical thinkers as well as responsible users and competent producers of media and information. Media And Information Literacy (MIL) Curriculum Guide By DepEd

The K to 12 Toolkit (2012) by DepEd The K to 12 Curriculum is focused on the learner’s acquisition of the 21st century skills. One of which is information, media and technology skills. ( Source: http://www.gov.ph/downloads/2012/201209-K-to-12-Toolkit.pdf) Media and Information Literacy recognizes the primary role of information and media in our everyday lives. It lies at the core of freedom of expression and information - since it empowers citizens to understand the functions of media and other information providers, to critically evaluate their content, and to make informed decisions as users and producer of information and media content. Source: http://www.unesco.org/new/en/communication-and-information/capacity-building-tools/media-and-information-literacy/ Source: http://www.gov.ph/downloads/2012/201209-K-to-12-Toolkit.pdf

FORMATIVE ASSESSMENT: Recitation Created by Mr. Arniel Ping using Meme Generator: imgflip

REFERENCES Media and Information Literacy Curriculum Guide by DepEd Media and Information Literacy by Boots C. Liquigan, Diwa Learning Systems Inc. UNESCO Media and Information Literacy Curriculum for Teachers http://communicationtheory.org/category/communicati on-models/page/2/

REFERENCES http://communicationtheory.org/types-of-communication/ http://www.unesco.org/new/en/communication-and- information/media-development/media-literacy/mil-as- composite-concept/ http://unesdoc.unesco.org/images/0022/002246/224655e. pdf http://www.unescobkk.org/fileadmin/user_upload/ict/Wor kshops/RDTC_15ch/S6D3-Ramon.pdf