A (Much) Greener Shade of Blue Energy Efficiency Efforts in Telefonica Telefónica I+D 22.05.2012

A Challenge and a Commitment For Telefónica, energy efficiency is an important driver towards sustainable services Committed to be 30% more efficient from 2007 to 2015 KPIs for the whole group Awareness and expert interaction www.yammer.com/tefenergyefficieny www.eficienciaenergetica.telefonica.com Benchmarking and tools Some of them even available as services

Knowing Where We Are Monitoring the energy consumption of our networks and service platforms Including datacentres ~85% of total Roughly, 5 TWh Where real impact can be achieved The rest corresponds to offices, call centres, shops, and (physical) transport Andean Region Southern Mexico & Central America 522 541 364 1463 1196 UK & Ireland Spain Brazil 272 GWh

We Have a Plan Seven different aspects identified for improvement According to the nature of our business Specific goals for each one Teaming up Internal efficiency teams at each local operator Involvement of partners and providers Regional and global coordination http://prezi.com/cghsi8ye5c_l/tef-energy-efficiency/

And We Are Looking Beyond Eco-efficiency in the Telefónica group Holistic view of environmental aspects Green by ICT Smart cities as a flagship Contribute to energy savings in general Energy-aware networks Identify drain points, patterns, and trends HetNets constitute a promising field in the wireless environment Build awareness and share experience The TREND NoE MANTYCHORE-GreenStar collaboration Considering energy savings in all network innovation projects

How Can We Help One Another to Be Green? Let’s talk About using networks, datacentres, tools… Let’s talk a little more About the possibilities of engaging in Green by ICT initiatives Let’s go on talking About integrated HetNets And, yes, let’s talk even more About exchange of experiences and potential innovation projects