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Chinese sees western brands as products of quality Most Chinese people continue to associate Western brands with quality, and this confers immediate advantages in terms of brand perceptions, regardless of how accurate this is.

Western companies think only Luxury brands can make PINK money in China

Organic Food “Organic regulation of Chinese foods is a joke” The Chinese Organic Food Certification Center (COFCC) is supposedly in charge but only certifies about 30%of organic products. The rest are certified through third parties, private firms, individual inspectors and international firms. A Chinese government study found that 90% of Chinese groundwater is polluted. They report that food safety issues in China make organics a profitable market. Consumers are willing to pay 300%more for organic asparagus, 10 times more for organic beef, and generally, 5- 10 times more for all organic vegetables. “Organic regulation of Chinese foods is a joke” Organic Food

The cherries from Washington, Oregon, Idaho, Montana and Utah were sold 155 tons on before they were picked. Chinese consumers want the largest, sweetest cherries and they are willing to pay for them. “They (cost) three times more per pound in China than they do in the U.S.”

Education China represents a source of endless fascination for college and university admission departments. According to the Chinese Ministry of Education, the number of students from China studying abroad rose by 17.7% from 2011 to 2012, up to 399,600 - easily the largest international student population in the world. A combination of increasing wealth, as the nation rapidly transitions to a knowledge-based economy, and the prestige of an overseas education, has convinced a reported 90% of affluent Chinese parents that sending their kids to an English-speaking country is worth the investment.

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