BBC Radio 1/1Xtra R1/1X Stories: R1 Sun, 16:00-19:00.

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Presentation transcript:

BBC Radio 1/1Xtra R1/1X Stories: R1 Sun, 16:00-19:00

Av. Hrs per listener: Weekly Reach (000’s): 855 Share of listening: 6% Single Weekly Reach (000’s): 855 Share of listening: 6% Av. Hrs per listener: 01:06 Samples too small No AIs available for this slot SNAPSHOT – R1/1X Stories: R1 Sun, 16:00-19:00 Proportion who also listen to: Alice Levine Sun 13.00-16.00: 41% Radio 1's Rock Show with Daniel P Carter Sun 19.00-22.00: 21% Proportion target audience: (15-29s) : 42% Source: RAJAR Q3 2017 15+/Pulse (latest quarter)

Live radio listening performance & appreciation

This slot trend dipped in Q1, but has increased since the beginning of 2017 However a trend line shows signs of growth. Source: RAJAR Q3 2017 15+

Time spent listening is at an average of 1hr 06m per listener Ave. hours per listener Source: RAJAR Q3 2017 15+

Audience reach is strongest in the first hour of the show Reach (000s) R1 Sun, 16:00-19:00 Source: RAJAR Q3 2017 15+

The Audience

The audience to the programme is more female (57%), with the highest proportion aged 25-34 and more well off (59% are ABC1) The programme attracts a more female audience: 57% vs 43% The audience skews 25-34: 30% are 25-34 The audience skews more well off: 59% are ABC1 Source: RAJAR Q3 2017 15+

In the past three years this slot has seen 15-34s fluctuate between 450k and 770k Reach (000s) by age groups for R1/1X Stories Sun, 16:00-19:00 Source: RAJAR Q3 2017 15+

Listening by platform and location

Half of the audience is reached at home, followed by a significant level of in-car listeners 50% 41% 9% Source: RAJAR Q3 2017 15+

In-home listening becomes more popular after 5pm and in-car listening begins to fall Reach (000s) R1/1X Stories Sun, 16:00-19:00 Source: RAJAR Q3 2017 15+

Listening to the show via DAB is increasing 0.300358199999998 6.85398909 -0.417670004 AM/FM DAB Online 2014: 59.2% 2017: 59.5% 2014: 17.9% 2017: 24.7% 2014: 8.9% 2017: 8.5% Source: RAJAR Q3 2017 15+