El Centro College: Changing Lives Through Higher Education College Vision El Centro College: Changing Lives Through Higher Education SEM Vision El Centro College seeks to develop and communicate an innovative, comprehensive and transformational college-wide enrollment management approach that responds to academic, career and personal needs of our community through student-focused programs and services. Strengths List Strengths from Compression Planning Goals 2 goals Objectives 2-3objectives Weaknesses List Weaknesses from Compression Planning 2 Goals 2-3 objectives Opportunities List Opportunities from Compression Planning 2-3 Objectives Threats List Threats from Compression Planning

Sub-committee refinement of the SWOT analysis Strengths Our reputation Current processes Centralized communication Flex payment terms Working with businesses More student self-help Weaknesses Marketing Safety Old/Rigid processes Expectations Intentional scheduling Early intervention Financial Aid Degree plan packaging Opportunities Review current Recruitment plan and processes Identify areas of improvement and inclusion (link to a survey) define Performance Based Funding formula Conduct student and business surveys Work with community agencies Technology Dual credit highschools Find a better way to measure enrollment Threats Competition within the district Unified enrollment process for all students allow data and trends to drive course offerings Develop a specific plan for education programs (Adult Basic Education and Developmental Education) Marketing all ECc campuses Lack of professional development/Cross training

SEMC Vision Statement El Centro College seeks to develop and communicate an innovative, comprehensive and transformational college-wide enrollment management approach that responds to academic, career and personal needs of our community through student-focused programs and services. Strengths Weaknesses Opportunities Threats

Strengths Weaknesses Opportunities Threats Goal #1 Goal #1 Goal #2

El Centro College Mission Strengths Goal #1 Objective 1 Objective 2 Objective 3 Objective 4 (if needed) Goal #2 Weaknesses Objective Opportunities Threats SEM Vision Core Values College Vision

Areas which to measure key performances Marketing Recruitment Orientation Advising Instruction Institutional Research Areas which to measure key performances

Strategies & Activities Goal #1 Marketing Objective #1 Recruitment Goal #2 Orientation Academic Advising Objectives Objectives Objective #1 (if needed)