2.05: SEM II Utilize publicity/public-relations activities to create goodwill with stakeholders

Reasons for maintaining/ building fan support Maintaining allows you to have repeat customers and help the building process This is the event’s primary income More tickets sold = more money Fans will encourage their friends to come with them

How to Build Fan Support http://www.sportsnetworker.com/2012/02/15/the-psychology-of-sports-fans-what-makes-them-so-crazy/

Things that can be used to maintain/build fan support Get the people involved with the event to perform at their highest level Give the fans a reminder about the event Inform local people about the event Send out news letters to season ticket holders

Techniques to maintain/build fan support Having a winning team Giveaways Promotions throughout the off-season Have one or more of your sponsors hand out free items to the first few people to walk through the gates (i.e., T-shirts, bobble heads, etc.)

Community Outreach Projects The purpose of community outreach projects are to spread good throughout a community, while you as a team may benefit. You may create opportunities where you connect your community and you may get some unexpected benefits.

Why Event Marketers Become Involved With Outreach Projects To promote their teams/sport events To promote products and services through sporting events and sports teams To help out the community

Ways Event Marketers Become Involved With Community Projects Hold a relay race or bike race to support a local organization to promote your team. Give away free merchandise to your community to promote your team. Have a chance to win tickets to one of your teams sporting events. Give away a meet/greet to the team

Partner Activity Collaborate with a classmate to brainstorm strategies for maintaining/building fan support for a Jacksonville High School sport. Document the sport, the current sport’s record, the approximate attendance at home games/matches, and five strategies with explanations.