Brand Architecture Chapter Seven Deborah Roedder John, Carlos J. Torelli; Strategic Brand Management 1e Copyright © 2018 Oxford University Press
Figures and Tables Deborah Roedder John, Carlos J. Torelli; Strategic Brand Management 1e Copyright © 2018 Oxford University Press
Figure 7-1 Types of Brand Architecture Deborah Roedder John, Carlos J. Torelli; Strategic Brand Management 1e Copyright © 2018 Oxford University Press
Figure 7-2 Partial Brand Hierarchy for the Ford Brand Deborah Roedder John, Carlos J. Torelli; Strategic Brand Management 1e Copyright © 2018 Oxford University Press
Figure 7-3 Marriott’s Endorsement of Brands in its Portfolio Deborah Roedder John, Carlos J. Torelli; Strategic Brand Management 1e Copyright © 2018 Oxford University Press
Figure 7-4 General Mill’s Token Endorsement of Cereals Deborah Roedder John, Carlos J. Torelli; Strategic Brand Management 1e Copyright © 2018 Oxford University Press
Figure 7-5 Types of Brand Architectures Deborah Roedder John, Carlos J. Torelli; Strategic Brand Management 1e Copyright © 2018 Oxford University Press
Figure 7-6 Pros and Cons of each Type of Architecture Deborah Roedder John, Carlos J. Torelli; Strategic Brand Management 1e Copyright © 2018 Oxford University Press