Modeling Press-Library Collaboration in the Creation of an Online Book Rebecca Kennison CNI Project Briefing December 15, 2009

The Project

The Partners

Timeline: 2008 10/29 - Initial conversation with Helen Tartar 11/21 - Unedited files from FUP 12/4 - First meeting with Neni Panourgiá 12/9 - Letters of support for Neni's tenure from CDRS and FUP

Timeline: January-March 2009 1/26 - Project requirements finalized 2/11 - Copyedited files and images from FUP 2/27 - Final book design from FUP 3/25 - Domain name agreed and secured, added to book proofs 3/26 - First meeting with Fred Nachbaur; proposal signed

Timeline: April-June 2009 4/3 - Marketing coordination begins 4/15 - Dangerous Citizens blog launched 6/19 - Joint talk at AAUP 6/25 - Final InDesign and images from FUP, sent to XML vendor

Timeline: July-September 2009 July – Prototyping begins 9/4 - Start of securing permissions for online use 9/8 - Start of site design and functionality sprints 9/16 - Print book appears

Timeline: October-December 2009 10/19 - Final XML files from vendor 10/22 - First demo of site to partners 11/6 - Usability research finished 12/2 - Soft launch and demo at American Anthropological Association meeting 12/7- Official launch

Model for Inter-Institutional Partnership Joint commitment to author Shared vision, understanding, agreement as to benefits for each group Clear responsibilities, utilizing each other’s strengths and expertise Shared cost burden, risk Open and continuous communication, including regular reporting on usage, sales Coordinated marketing

Expertise Fordham UP CDRS Peer review Developmental editing Book design Copyediting Proofreading Typesetting Rights/permissions Marketing and sales Web publishing Design Platform/browsers Programming XML/XSLT Search Rights/permissions Usability/accessibility Search engine optimization (SEO) Online marketing

Challenges Addressing FUP’s initial concerns: copyright ownership, primacy of form, book sales Balancing user experience and copyright protections Moving conceptually from a book online to an online book Showing parerga (“shadow text”), images, footnotes, citations Accommodating accessibility issues Considering mobile phone users Allowing for author’s adding new material

Editorial Challenge Example: Copyright Copyright for print book All rights signed to Fordham UP Exception: Images, which remain with original copyright owner Copyright for online version CC Attribution-Noncommercial-No Derivative Works 3.0 All book under this license Future content could be something else

Technical Challenge Example: Mobile Phones Addressing accessibility helped to answer many mobile concerns Text and screen size Click functionality Lack of JavaScript, Flash User stats Mobile phone use: 1.38% No JavaScript: 12.24%; no Flash: 10.12%

“Forked” Content Unlimited images – in color Audio and video Wiki for definitions, place histories Translations, material in various languages Interactive navigation (maps, chronology, tag cloud) Ongoing content additions: text, image, video Interactions from users (esp. students) with author New educational content User-provided content

Communication, communication, communication!!

Demo Dangerous Citizens Online dangerouscitizens.columbia.edu

Future Enhancements to Site Interactive chronology Interactive maps Wiki functionality Tag cloud navigation Author editing tools XForms commenting functionality

Early Successes: Two Weeks As of this morning: 1,259 visits (613 unique visitors) from 34 countries Average time on site: 9:16 Average page views: 8.69 One review already, on H-Net (within 5 days of launch)

SEO Success

Questions?

Contact Information Rebecca Kennison, Director Center for Digital Research and Scholarship Columbia University Libraries/Information Sevices 212-851-2812 rkennison@columbia.edu