Krug brand home success: EL ENCANTO in Santa Barbara

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Presentation transcript:

Krug brand home success: EL ENCANTO in Santa Barbara *This brand new luxury hotel property opened in stages from February to completion in June 2013, expanding from an initial 25 rooms to 91. Along with Hiroko Kitao and Team 79, we successfully sold in every Krug marque in inventory for the account’s wine list (9 total), with Krug Grand Cuvee 375mls bottles in every guest room and at $42 by-the-glass in all outlets. Christopher Dixon 1

Krug brand home success: EL ENCANTO in Santa Barbara Sold 180 bottles of Krug Grand Cuvee 375mls   Other Krug marques added to wine list: Krug Collection 1985 Krug Collection 1989 Krug Clos D’Ambonnay 1998 Krug Brut Vintage 1998 Krug Clos de Mesnil 2000 Krug Brut Vintage 2000 Krug Rose NV Krug Grand Cuvee NV 750mls Christopher Dixon 2

Krug staff training at El Encanto on July 22 with Seth Box *The house of Krug was created to produce only prestige cuvees with absolutely no hierarchy across the various Krug champagnes.   *See back of bottle for Online Code, visit Krug.com and find the history of each bottle! *If we’re sipping a bottle of Krug Grande Cuvee today, it’s taken 20+ years to get here. What world events stick out the most since the early 1990s, which is when a Krug bottle released now has its crafted origin? How does it feel to consider 2 decades have passed? Relating time with aging complexity and quality are central to this staff training having resonance at the El Encanto. Christopher Dixon 3