TOTALLYHER STYLE & BEAUTY PORTFOLIO MAKING OUR BEAUTY MARK! TotallyHer is dedicated to providing consumers with the best makeup, skincare, style and product advice available. Whether it’s millennial beauty on theFashionSpot and Beauty Riot, AA beauty on Curly Nikki and Naturally Curly, Hispanic lifestyle on Momtastic for Latinas, Diversity on Afterellen, or “ageless beauty” on Momtastic and Total Beauty, our commitment to create style and beauty content specific to audiences, ethnicities, skin conditions, hair types and more is unparalleled. From tips and tricks, to reviews and recommendations TotallyHer is the inspiration every woman needs to find her daily dose of beautiful. 7.7M Uniques per month Source: comScore Plan Metrix October 2014; Server Analytics September 2014

MULTICULTURAL FEMALE LIFESTYLE DIVERSITY 34% Are Smartphone users We reach 39% that have a $75K+HHI 39% Consider myself influential 37% Advise others on online shopping 35% Consider myself sophisticated 34% Are Smartphone users 13MM Monthly video views users Of Multicultural Audience that are heavy internet users 36% Source: comScore, Key Measures February 2015/Plan Metrix January 2015 Media: TotallyHer/*Evolve Media LLC

REACHING MULTIPLE AUDIENCES DIVERSITY REACHING MULTIPLE AUDIENCES Multicultural audience: Hispanic, AA, Asian 1.6M 2M 500K 3.6M Source: comScore Key Measures – Multiplatform, July 2014