PLM(Product Lifecycle Management) in HMC(Hyundai Motor Company)

Contents 1 Introduction 2 HMC(Hyundai Motor Company) 3 System Architecture of PLM in HMC 3 Case : Development of Powertrain 4 Conclusion 5 Q & A 6

1. Introduction

Recent tendencies of the Introduction Recent tendencies of the automobile industry Strategies to get competitiveness Market Size Market Share Net Margin Competitiveness Global Management New market Local free trade Response to global customer Customer Power Easy access to information Shorter OTD (Order to Delivery) Global Competition Excess supply Lower profit Reducing cost Strategic Cooperation Outsourcing capabilities Partnership

Opportunities for innovation of product development Major 6 subjects Reducing Development cost Decreasing Development cycle Improving Design quality Innovative Product Development Effective Product Development System Opportunities for innovation of product development Collaborative Community Market Driven Development Faster Time to Market Competitive Cost Product Innovation 6 Sigma Quality, DFSS Major 6 subjects of innovation

Business & Partnership Information System Area of PLM A B C D E F G Need/ Opportunity Concept/ Dev. Process & Product Design Production Deployment Support/ Maintenance Retire Communication CRM CRM Business & Partnership SCM Integration of Resources & Process ERP Product Development & Data Control PLM

Conception~design~manufacture People, data, process, biz system Location of PLM in e-BIZ Model Business Value Process of managing Lifecycle Conception~design~manufacture People, data, process, biz system Product information SCM CRM PLM ERP DMES Customer Cooperation B2B B2C SM KM/QM

(Hyundai Motor Company) 2. HMC (Hyundai Motor Company)

Overview of HMC(Hyundai Motor Company) Established in 1967 The world’s fifth largest automaker The world’s largest integrated automobile manufacturing facility in Ulsan The Korean second largest company in terms of total assets in 2008 (except public enterprises) Ranked second in "initial quality" in a survey/study by J.D. Power and Associates.

Reduce prototyping costs & Optimize framework for product Motivation of adapting PLM Reduce prototyping costs & Re-use original data Integrate DB/SYSTEM & Optimize framework for product Effects of PLM adaptation in GM Product development cycle 48 months  18 months Research cost 12 %  6% of total income

3. System Architecture of PLM in HMC

Laboratory/ Production technology System Architecture of PLM Laboratory/ Production technology Design Vehicle Analysis P/T Production technology DPA PT-PDM PDM Enterprise collaboration information DMES (preceding, planning, development, mass- production) Integrated BOM USA Turkey India/Bejing Materials system Production system Process system Sale system A/S system Production/ Sale/ AS PDM: Product Data Management DMES: Digital Manufacturing Engineering System

System Architecture of PLM arrangement Production Development of P/T Development of vehicle Product development Product planning PMS(Project Management System) P/T collaboration system PDM(Product Data Management) DMES(Digital Manufacturing Engineering System) e-BOM (next generation BOM)

PDM(Product Data Management) System Architecture of PLM Development of P/T Development of vehicle Vehicle PDM system Workflow CAD BOM EO Configuration E-distribution DMU/DPA Tech. document Parts BOM Parts master CATIA master Product planning PMS(Project Management System) P/T collaboration system PDM(Product Data Management) Product development E-BOM (next generation BOM) Production arrangement DMES(Digital Manufacturing Engineering System)

System Architecture of PLM Engineering/cooperation enterprise portal Manager Developer Tech. management Cooperation enterprise Application Layer Legacy interface Part management PMS Starting task supporting system EO management BOM management Distribution/ collaboration management Legacy system Consolidation Collaboration Development of P/T Development of vehicle Product planning PMS(Project Management System) P/T collaboration system PDM(Product Data Management) Product development E-BOM (next generation BOM) Production arrangement DMES(Digital Manufacturing Engineering System)

Digital production technology Virtual manufacturing System Architecture of PLM Digital production technology Product design Product verification PDM BOM Production tech. DPA Process design Process verification Virtual manufacturing Process analysis Design DPA Development of P/T Development of vehicle Product planning PMS(Project Management System) P/T collaboration system PDM(Product Data Management) Product development E-BOM (next generation BOM) Production arrangement DMES(Digital Manufacturing Engineering System)

Preceding development Production technology System Architecture of PLM Preceding development Planning information Initial information Production technology Design BOM AS BOM CKD BOM Production/sale BOM Integrated BOM E-BOM Preceding BOM Planning Development Mass production BOM e-BOM Development of P/T Development of vehicle Product planning PMS(Project Management System) P/T collaboration system PDM(Product Data Management) Product development E-BOM (next generation BOM) Production arrangement DMES(Digital Manufacturing Engineering System)

Assembling/ maintenance Problem early detecting System Architecture of PLM PDM CAD model Digital vehicle DPA Group Valuation Pilot Quality/AS Design Interference/ gap Assembling/ maintenance Past product problem Marketability/ appearance Productivity Digital QA Problem early detecting Problem solving Development of P/T Development of vehicle Product planning PMS(Project Management System) P/T collaboration system PDM(Product Data Management) Product development E-BOM (next generation BOM) Production arrangement DMES(Digital Manufacturing Engineering System)

4. Case : Development of Powertrain

Case : Development of Powertrain What is the Powertrain? The group of components that generate power & deliver it to the road surface, water, or air The engine, transmission, drivershafts, differentials and the final drive(drive wheels, continuous track)

PLM PIPE LINE Product Development via IT Pre-Review Detail Design Fixed Model Manufacturing M Concept Test Styling Package Design Prototyping Manufacture PLM PIPE LINE Platform Development Analysis Detail Design Proto-type Maintenance DATA Parts/Assembly Maintenance Manual Design Platform Car Design Conflict/Fatigue.. Manufacturing Technology Package,/Lay out Design CATIA Pro/E Viewing Tool -Viswiew -Modeview CATIA.. Assembly/Manufacturing Sight/Control Digital Shape/Skin Mold PowerTrain Design/Analysis Quality Inspection Pro/E.. Parts/Car

Development isolated modeling method Product Development via IT Initial design Master structure review Revised design Hardness analysis Quality check Previous review structure review & detailed design Drawing Standardized design method Template Start-up Mockup BODY CHASSIS TRIM DMU Each design step using catia Development isolated modeling method in each design part

5. Conclusion

Conclusion Expected effect by PLM Profit : Reducing cost in product lifecycle Competitiveness : Process improvement + Efficiency in DATA management Productivity & Quality : Accumulation & Recycling knowledge Support cooperation development : Enterprise, partner, etc Innovative Ability : Product & Related service

Competitive Power Conclusion Requirement for success in PLM Clear Vision & goal Consideration about flexible situation Pre-inspection by pilot project Concrete strategy & scope CEO’s will 기업 경쟁력확보의 중요한 도구인 PLM을 성공하기위해서는

Reference Catia V5 설계신기술적용사례[김준효, 현대기아자동차] PLM구축사례[박희관,오토에버시스템즈] CAD환경에서PLM협업기반구축사례[김준효,이기윤, 현대기아자동차] 자동차산업의 경쟁력확보를 위한 PLM구축방향및 과제[팽정국, 현대기아자동차]