Joe Biden Personality Marketing on Twitter

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Presentation transcript:

Joe Biden Personality Marketing on Twitter Created by: Elliott Davis

Who is Joe Biden? Vice President of the United States: 2009-2017 US Senator for Delaware: 1973-2009 Sought Democratic Presidential Nomination: 1988, 2008 Potentially seeking to become President in 2020?

Joe Biden’s Twitter Metrics Followers: 2.29 Million Most Retweets on a tweet in the last year: 286,000 Most Favorites on a tweet in the last year: 650,000

Biden’s Most Retweeted & Favorited Tweets Since Election Day 2016 Every patriotic American who is qualified to serve in our military should be able to serve. Full stop. 278,000 retweets, 723,000 favorites Brought by parents, these children had no choice in coming here. Now they'll be sent to countries they've never known. Cruel. Not America. 286,000 retweets, 650,000 favorites Your service has been a great gift to the country, and your friendship and brotherhood are a great gift to me. Happy birthday, @BarackObama. 129,000 retweets, 531,000 favorites There is only one side. #Charlottesville 148,000 retweets, 442,000 favorites

Joe Biden’s Twitter Use: Post-Election What does Biden USE Twitter for? Comment on hot-button political issues Promote economic opportunity & social justice – Biden Institute Publicize op-eds Biden writes What does Biden NOT USE Twitter for? Promoting himself as an individual Calling out individuals for their words/actions he disagrees with Sharing the day-to-day work that Biden is doing

Joe Biden’s Twitter Use: Pre-Election What did Biden USE Twitter for? Encourage people to get out and vote Support Hillary Clinton Inspirational Quotes Stating Trump was unqualified to be President What did Biden NOT USE Twitter for? Discuss his day-to-day work Showing images to convey personality Criticizing the Republican Party

Joe Biden’s Strategies on Twitter Effective Branding himself based on his political opinions Condemning decisions by the Trump Administration which counter progressive values Joe Biden advocated for as Vice President and Senator Associate himself with President Obama, a popular public figure Clear and concise messages so people understand his view NOT Effective Branding himself based on his personality Advertising himself as a genuine, fun, relatable celebrity Strengthening his personal brand as a “husband to Jill, proud father and grandfather” which Biden includes in his description

Takeaways Insert yourself into the debate of hot-topic issues Align yourself with popular figures Avoid negatively targeting individuals Unless you’re campaigning for someone Text can be effective in conveying ideas, but photos and videos are important to support one’s personal brand

Discussion Question How has social media changed the personal brands we associate with political figures? Are platforms such as Twitter for effective in providing greater insight into politicians’ personalities or their policy positions?