Analyzing The Audience “Preparing A Presentation With The Audience in Mind” *A speaker nothing without them cosmicray.umd.edu

Analyzing The Audience What is an “audience- centered speaker? “An audience-centered speaker is a speaker who seeks to gain a desired response from listeners.” “Keeping the audience foremost in mind at every step of speech preparation is what audience-centeredness is all about.” There are key questions you ask when you are preparing speeches: (LUCUS, 2009) www.math.cornell.edu

Analyzing The Audience, cont’d 1. Who is the target group? 2. Audience Expectations? 3. Relevance of Topic to the target group? (LUCUS, 2013) team.lab.usc.edu

Analyzing The Audience, cont’d 4. Should I share the “need to know information,” “nice to know information,” or both? 5. How should I present the information to them? 6. Once I get their attention, how can I keep it? Need to know/Nice to know (LUCUS, 2012)

Analyzing The Audience, cont’d 7. What kind of examples would work best? 8. Do language or linguistic differences exist among the target group? 9. What method of organizing the information will be most effective? cia.gov (LUCUS, 2009)

Your Classmates As An Audience Students that have to take a public speaking class, have this belief that since this is not a “real situation,” why should I go through great lengths to prepare for this speech? Just like cartoon characters, they see us as just that so we do not exist to them. (LUCUS, 2012)

Your Classmates As An Audience, cont’d “The best classroom speeches are those that take the classroom audience seriously.” “You must believe that your audience is worthy of your BEST effort!” Huffington post.com (LUCUS, 2015)

The Psychology of Audiences Auditory perception is always selective. The Frame of Reference Same Sex Marriages, Cohabitation, Death Penalty, Health Care, Abortion, God, Terrorism, Blacks, Whites, Hispanics, Asians, Middle Easterners, Immigration, Confederate Flag, police shootings of black men, Reverse Discrimination, protesting of the National Anthem etc…. Attitudes, beliefs, opinions, behaviors, ethics, morals, Experiences, etc,. Reality tension “Your Reality” (Adler & Rosenfeld, 2014; Lucus, 2013)

The psychology of Audiences, cont’d Cognitive Dissonance The dissonance between what we are told and what we see with our own eyes>

The Psychology of Audiences Stossel in the Classroom Stereotyping and Self-Fulfilling Prophecies

howgetrid.org I can’t find the F!#$%&@! remote!!!!!!!

The Psychology of Audiences, cont’d Audiences are egocentric. They pay closest attention to messages that affect their values (fixed or variable), their beliefs, and their physical, emotional, and psychological health. (If not, they will ask……) “Why is this topic important to me?” (LUCUS, 2013)

Demographic Audience Analysis Age Gender Sexual Orientation Culture, Ethnicity, and Race Individualist Independence, low-context Collectivists Group Orientation, High-context Religion Group Membership Socioeconomic Status (Beebe & Beebe, 2007; Lucus 2009)

Situational Audience Analysis Size Physical Setting ccnmtl.columbia.edu/nme2006/photos/audience www.stowers-institute.org/images/campus www.lib.lsu.edu

Disposition Toward The Topic Interest Knowledge Attitude (LUCUS, 2009) www.cartoonstock.com

www.naeducation.org Competence Kinetic Audio Visual There is no textbook, that can teach you how to teach! www.naeducation.org

Disposition Toward The Speaker Credibility Blogam design.com

Disposition Toward The Occasion Audience members will psychologically know when the allotted time has elapsed because boredom has set in. tweakyourslides.worldpress (LUCUS, 2011)

Sources Beebe, S. A. (2009). Public Speaking: An audience-centered approach. Allyn & Bacon, New York, NY. Lucus, S.A. (2009). The art of public speaking. Mac-Millian, New York, NY.