How can I test if I have a good idea? Welcome Dwain Reid, Entrepreneurship Project Manager

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The journey Accelerator Workshops, Masterclasses Bright Ideas Closes 2 Dec Startup W/end 27-29 Jan Pitching, Prizes & Party 9 Feb Celebrate Enterprise! End of academic year celebration 23 March Kingston Award Participation in the Enterprise Programme contributes to the Award Accelerator Follow-on support for those starting something new

Workshops http://bizboard.kingston.ac.uk/workshops Wednesdays 4pm *Idea generation *Bright Idea’s Q’s *PR *Social Media http://bizboard.kingston.ac.uk/workshops

Every Month on a Thursday from 5.45pm Insights Every Month on a Thursday from 5.45pm Guest speakers take you through their journey of success, Q&A and networking http://bizboard.kingston.ac.uk/insights

“Everything begins with an idea” Bright Ideas 2016/17 “Everything begins with an idea” NOT a business Competition! Open Now Deadline: 2 December 2016 http://bizboard.kingston.ac.uk/brightideas

Next week.. Thu 27th Oct, 4pm KHBS0026 How to get funding for your start up Sign Up NOW! http://bizboard.kingston.ac.uk/enterpriseinishgts

How can I test if I have a good idea? Dwain Reid Entrepreneurship Project Manager

There’s no such thing as a perfect plan

Action. Iteration

1. Define your perfect customer Who is going to pay you?

Your first customer? Chose someone on your table with an idea for a business. Draw and describe the characteristics of their ideal customer

Perfect customer Male / Female Age Geographical Location Where they currently shop Employed/Unemployed Salary/Disposable Income Whatever’s relevant to your company (interests)

Simple one page website, to build email list 2. Set up a Landing Page Simple one page website, to build email list

What does your perfect customer really want? 3. Feedback mechanism What does your perfect customer really want?

If I had asked people what they wanted they would have said faster horses – Henry Ford

I know I know humans are scary 4. Get away from your desk I know I know humans are scary

5. Build a prototype / MVP How can you do this on the cheap. People believe what they can touch or see

Pre-orders, pay first or crowdfunding

How will you get to and keep your first customer and your nth cust. 7. Customer Acquisition? How will you get to and keep your first customer and your nth cust.

8. Do the numbers Is it really worth it?

How will you move forward? Feedback #KUENT How will you move forward?

“Everything begins with an idea” Bright Ideas 2016/17 “Everything begins with an idea” NOT a business Competition! Open Now Deadline: 2 December 2016 http://bizboard.kingston.ac.uk/brightideas

Next week.. Thu 27th Oct, 4pm KHBS0026 How to get funding for your start up Sign Up NOW! http://bizboard.kingston.ac.uk/enterpriseinishgts